Case Study Apple Inc.
Objectives (Stated & Implied)
Profit:
Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
http://www.apple.com/investor/
Growth:
Citizenship:
Survival: “Think Differently.”
“Value Creation.”
Current Position: Internal Analysis
Stated/Implied Strategies
Stated and Implied Strategies:
□ Forward Integration
□ Backward Integration
□ Horizontal Integration
□ Retrenchment
X Diversification (Related/Unrelated)
□ Competitive (Cost/Differentiation)
Apple current strategic position is a differentiation strategy.
Implications for functional areas:
Management:
Marketing: Distinctive and different marketing campaigns have been a strategy of Apple for years to reach customers and teach them about their products.
Production: The bundled packages of solely Apple developed hardware and software during the production process became the identity of the products it released.
R&D: Apple is known for its innovative products and that has a majority to do with its CEO Steve Jobs.
HR: Recruit, train, motivate, challenge, and promote the most talented employees
Other:
Current Position: Financial Analysis
Liquidity: Current Assets trends in the balance sheet reflect a strong liquidity position. Also, when we look at the liquidity ratios we see both ratios were well above the industry average which shows Apple Inc. has no problem meeting its short-term obligations.
Capital Structure: Apple Inc. did not have any long-term debt obligations for the periods 2003-2007. The company did not use any financial leverage to raise funds during the period of analysis. This shows the financial
Profit:
Mission: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
http://www.apple.com/investor/
Growth:
Citizenship:
Survival: “Think Differently.”
“Value Creation.”
Current Position: Internal Analysis
Stated/Implied Strategies
Stated and Implied Strategies:
□ Forward Integration
□ Backward Integration
□ Horizontal Integration
□ Retrenchment
X Diversification (Related/Unrelated)
□ Competitive (Cost/Differentiation)
Apple current strategic position is a differentiation strategy.
Implications for functional areas:
Management:
Marketing: Distinctive and different marketing campaigns have been a strategy of Apple for years to reach customers and teach them about their products.
Production: The bundled packages of solely Apple developed hardware and software during the production process became the identity of the products it released.
R&D: Apple is known for its innovative products and that has a majority to do with its CEO Steve Jobs.
HR: Recruit, train, motivate, challenge, and promote the most talented employees
Other:
Current Position: Financial Analysis
Liquidity: Current Assets trends in the balance sheet reflect a strong liquidity position. Also, when we look at the liquidity ratios we see both ratios were well above the industry average which shows Apple Inc. has no problem meeting its short-term obligations.
Capital Structure: Apple Inc. did not have any long-term debt obligations for the periods 2003-2007. The company did not use any financial leverage to raise funds during the period of analysis. This shows the financial