Preview

Case Study APPLE, Inc

Good Essays
Open Document
Open Document
717 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study APPLE, Inc
Case Study Analysis
Unit 1: Strategic Management
Apple, Inc.

Strategic Human Resource Management

Strategic Management Case Study Analysis: Apple, Inc.
According to the text Strategic Human Resource Management, the concept of Strategic Management is defined as, “the process by which organizations attempt to determine what needs to be done to achieve corporate objectives and, more important, how these objective are to be met” (Mello, 2011, pg.104). This paper will examine the case study for Apple, Inc. and provide Strategic Management recommendations of how Apple, Inc. can effectively meet its objective of maintaining a viable corporate strategy that results in steady industry success in worldwide PC markets.
Major Issues
Apple has evolved from a leading developer of personal computers to the leader in innovative technology by expanding its business model to include digital music, digital TV and mobile phone platforms. Apple experienced increased distribution and sales with a creative retail strategy to include online retail sales, allowing tremendous growth in becoming one of the top three PC makers in in the US, yet they consistently were unable to grow their worldwide market share above 3% (Delong, 2006). Apple products are premium priced and the applications and platforms were initially developed as proprietary, establishing Apple as an exclusive brand.
With numerous adjustments in the management system over the years, the variances in organizational structure hindered a consistent decision making process. Changes in leadership allowed for inconsistency in business strategies in areas such as: outsourcing of manufacturing and labor, inventory consolidation, termination of small sales outlets and unsteady R&D costs.

Alternate Courses of Action
While Apple’s foremost strategies involved innovation and growth, the process of Strategic Management should be carried out systematically and it should begin with the mission statement. Apple


References: Blodgett, H. (2013) Apple 's 'Mission Statement ' Is Making People Worry That The Company Has Gone To Hell. Business Insider. August 3, 2013 Retrieved from: http://www.businessinsider.com/apples-new-mission-statement-2013-8#ixzz31FHglXPV Delong, T. (2006). Strategic Human Resource Management: Apple, Inc. Harvard Business School, 1-32. Mello, J. (2011). Strategic Human Resource Management (3rd ed.). Mason: South-Western Cenage Learning.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    MGT 531 Week 3 Organizational Planning Part 2
    • 782 Words
    • 3 Pages

    MGT 531 Week 3 Organizational Planning Part 2

    Apple Inc. is considered a Fortune 500 company and is known for the diversity of technology founded by products and software offered to consumers globally. However, Apple Inc. is not an invincible company and endures issues within the consumer industry; thus, managers within must develop new strategies every day. Apple Inc. must produce strategic and operational plans to uphold or better the business. By proceeding with a SWOT analysis, Apple Inc. can decide what goals needs to be met and how to accomplish those goals (Apple Inc. 2015). Once the SWOT analysis is conducted and understood Apple Inc. can move forward to establish the effects that will occur from external and internal stakeholders. Within this paper one will learn how these strategic and operational plans will help attain goals for Apple Inc. and the effect of decisions regarding internal and external stakeholders.…

    • 782 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    unit 1 p1
    • 362 Words
    • 2 Pages

    unit 1 p1

    Aims: Apple want to have a large share in the technology market, they want to provide customers with technology products.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Fin/419 Working Capital Strategies Paper
    • 1351 Words
    • 6 Pages

    Fin/419 Working Capital Strategies Paper

    In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.…

    • 1351 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Analysis Tools Accounting Ip Unit 5
    • 885 Words
    • 4 Pages

    Analysis Tools Accounting Ip Unit 5

    Apple Inc. is world famous for creating the Mac. They are known by everyone and everyone knows they are the best when it comes to electronics. Apple has created MacBook’s, IPod’s, and ITunes software and know the MacBook Air. Almost every year they seem to come out with the latest technology. Because Apple is so well known, many think they are thriving, but the real question is are they? In this essay you will read about Apple Inc.’s progress and areas that need to be fixed. The Apple brand is so well known with high popularity, it enables the company to create premium pricing and significant demand for its products. When people buy electronics they prefer to buy their products because of the brand and quality. This also gives them an advantage over regional and global competitors, but because of the increase in popularity of the Android; can affect the attraction of Apple’s iOS and can affecting their market share. The company’s strength mostly comes from the brand. It also claims a strong financial performance and gives major capital for future growth (Apple Inc., n/d). The R&D team is constantly pouring innovation and combining its…

    • 885 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Management Group Project
    • 6793 Words
    • 28 Pages

    Marketing Management Group Project

    Gupta, A., & Prinzinger, J. (2013). Apple, Inc.: Where is it going from here?. Journal Of Business Case Studies, 9(3), 215-220.…

    • 6793 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Best Essays

    A Capstone of Apple, Inc.
    • 3213 Words
    • 13 Pages

    A Capstone of Apple, Inc.

    Apple Inc's mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and internet offerings' Ebben (2005) provides that a mission statement indicates a company's business strategy and that it is developed in relation to customers' perspective. Apple Inc's mission statement clearly identifies what the company does, how it does, and for whom it does for. The mission statement provides that the organization is focused on quality and innovation to reach its target customers.…

    • 3213 Words
    • 13 Pages
    Best Essays
    Read More
  • Good Essays

    Case Study Apple Of Your I
    • 1106 Words
    • 3 Pages

    Case Study Apple Of Your I

    Apple founders and employees have always preferred to design and build good quality products that are simpler, better looking and more reliable than their competitors. Apple use one of the four Porter’s competitive strategy which is “Industry-Wide Differentiation.” It means that the company basically differentiate itself from competitors by providing better products and services across the industry that have value to customers. Apple organization goals, objectives, culture, and activities are very consistent with the organization strategies. Its founders, its people, and customers continue to think differently and to design cool and easy to use devices that are excellent in quality and value.…

    • 1106 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Steve Jobs and Apple
    • 773 Words
    • 4 Pages

    Steve Jobs and Apple

    Thesis Statement: The Apple Corporation exceeds competing companies in product sales because of the company’s high recognition as a top selling brand, along with the dependability of its product and the technological innovations it consistently provides for consumers.…

    • 773 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Strategic Planning and Implementation
    • 3058 Words
    • 13 Pages

    Strategic Planning and Implementation

    For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place.…

    • 3058 Words
    • 13 Pages
    Best Essays
    Read More
  • Powerful Essays

    Apple Internal and External Factors
    • 1695 Words
    • 6 Pages

    Apple Internal and External Factors

    A successful company requires a firm foundation. Businesses or corporations need to have a strategy in place to help management in the event there is a problem; they have a solution already planned out. They know how to handle any issues that may arise within the company. Apple Corporation, Inc. is a wonderful example of a company that is built on a firm foundation. When a company is up-to-date on their policies, plans, and procedures; that company is one step ahead of their competitors. In business, companies have to be a step ahead of the competition. Four management functions used to handle any situation: planning, organizing, leading, and controlling. Many factors impact these four functions of management and require careful consideration when planning committees are working out the details of their plans for the company. Apple has an extraordinary excellence as the only computer business company to exist from the early days in the industry and is still challenging the competition in today's economy. In this paper, the Apple Corporation, Inc. will be discussed and how external and internal factors affect the four functions of management. Globalization, technology, innovation, diversity, and ethics within the Apple, Corporation, Inc. will be discussed in the following paragraphs.…

    • 1695 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Four Contextual Factors
    • 326 Words
    • 2 Pages

    Four Contextual Factors

    ii. Strategy - Apple Inc. also spends a fair time of training and or re-training its employees on a global scale and comes up with many new devices to not only keep the shareholders happy, but also by braining storming and coming up with new technology so in which Apple Inc. can hire new employees; thus helping the global economy. Apple Inc. understands, as new venture grows, there can be a need for more and more administration. (Hisrich, Peters, 2010, p.p. 127)…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Corporate Case Study: Apple Inc.
    • 1971 Words
    • 8 Pages

    Corporate Case Study: Apple Inc.

    In 2012, Forbes Magazine published an article that discusses what Apple Inc. plans to do with the large amounts of money it has acquired over the years. The sum reaches up to $100 billion, making the company one of the most profitable in history. However, the company has around $64 billion of their cash stuck oversees. If Apple were to choose to move the money back to the United States they would be hit with a gruesomely high tax rate of 35%. For this reason, the company chooses to use that money to improve offshore production. During a press meeting, Apple revealed that it had a plan to use $7.1 billion on capital spending in 2012, almost double what it spent the previous year which had people curious as to where all the cash was going to go. Apple has used some of the money to build new retail stores, a new employee campus, and more towers to support the iCloud service, but even with these new expansions the company still has a large amount of unexplained capital expenses. The author of the article suggests that Apple is looking into buying into its own supply chain and points out that while many manufacturers wish they controlled the cost and production of their parts, “Apple is one of very few firms with the financial wherewithal to make that come true, specifically by buying production equipment to outfit new and existing factories in Asia that other people will run”(Guglielmo, 2012). Quoted in the article, Katy Huberty, a Morgan Stanley analyst explains why this move would be beneficial to suppliers. She gives the example of suppliers for companies such as Nokia or Motorola having to produce large amounts of components for specific products and if that product ends up being unpopular then the supplier’s margins will decrease. However, if a company says, “I will take the equipment risk, and I will own it so you don’t have to depreciate it. I take the volatility out of…

    • 1971 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Strategic Management Assessment Project
    • 396 Words
    • 1 Page

    Strategic Management Assessment Project

    Most every company in the world has a vision, mission statement and goal published on their website, but this is not a case with Apple. The vision statement of Apple is communicated by it’s leaders, which is really unusual for the business world nowadays. However, it can be taken differently: as we are living in today’s ever changing technological world, the idea of the mission statement, vision and goal correlates to it which makes it extremely revolutionary.…

    • 396 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Apple
    • 4669 Words
    • 13 Pages

    Apple

    Apple’s vision statement captures their approach to the market and goals. The vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”2 Apple’s CEO Tim Cook describes Apple’s goal in an interview as “our goal, in a nutshell, is to obtain stellar products and services within tight timeframes, at a cost that represents the best possible value to our customers and shareholders. If that sounds like a daunting task, it’s the same one we assign ourselves.”3…

    • 4669 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Responsibility Analysis Of Apple Inc.
    • 1505 Words
    • 7 Pages

    The Responsibility Analysis Of Apple Inc.

    As a world leading corporation, Apple bears a great responsibility to be able to perform in a righteous…

    • 1505 Words
    • 7 Pages
    Powerful Essays
    Read More

Related Topics