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Case Study Art of Motivation

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Case Study Art of Motivation
HUMAN RESOURCE MANAGEMENT

THE ART OF MOTIVATION
Human Resource Management MRB 2032

Case Analysis 3

THE ART OF MOTIVATION

EXECUTIVE SUMMARY

This article is about the art of motivation in Nucor, about strategy and action plan to motivate the people such as talking to them, listening to them, taking a risk on their ideas, and accepting the occasional failure. It 's a culture built in Nucor with symbolic gestures with unblinking focus on the people on the front line of the business in order to maximize profitability. Nucor has foster one of the most dynamic and engaged workforces around. The nonunion employees at Nucor don 't see themselves as worker bees waiting for instructions from above. Nucor 's organizational structure that flattened hierarchy and emphasis on pushing power to the front line lead its employees to adopt the mindset of owner-operators.
Nucor has proven that effective strategic highflier is an outstanding strategic execution to creates knowledge alongside employees and consequently maximize steel production. It means that Nucor trust their people, and do a much better job of sharing corporate wealth. Nucor emphasize on performance based compensation and result oriented strategy where employees with good work will be rewarded with gave out in profit sharing and bonuses to the rank demand, whereas employees with bad work is penalized accordingly either they lose the bonus they have made or imposed salary retention.
High-stakes teamwork, customer focus and goal setting strategy which generally related to safety, efficiency, or output have become crucial part of their life culture. Nucor grows, existing facilities making products that overlap with those of acquired plants may need to find new businesses to branch into. So Nucor’s employees have to innovate themselves out of tough spots and into more profitable ones so call In-house entrepreneurs. Nucor deals with a leading steel manufacturer, the steel industry, and the trends that face



References: 1. Hitt et. al. Strategic Management: Competitiveness and Globalization. 7th Ed: p262. Case 23. 2. Tuck School of Business at Dartmouth – William F. Achtmeyer Center for Global Leadership 5. 3. “The Art of Keeping Management Simple,” An Interview with Ken Iversen, Harvard Management Update, May 1998, p.7. 4. Wiki.answer.com 5. www.angelfire.com 6. http://www.thetimes100.co.uk 7. www.wikipedia.com 8. http://web.efzg.hr

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