Case Study: Ashley Furniture Technique
Project Name
Ashley Furniture Ft Washington
Project Number
ASH513
Project Manager
Prioritization
1
Owner(s) PROJ586
Team
Start Date:
September 14, 2013
Scheduled Completion Date:
September 15, 2014
Mission
Due to the overwhelming success of the Willow Grove location, we are recommending Ashley should expand further into the Philadelphia Market by opening a new store in Ft. Washington. Based on market analysis, we anticipate the Philadelphia area would experience a sales increase of up to 40%.
Scope
We plan to build a 100k sqft facility in the Ft Washington Area to house the new Ashley Store. We will build from the ground up based on architectural designs from Partners Architectural Firm that Ashley Furniture Home office contracts
to every franchise build. The project will include all permits, licenses, electrical, plumbing, sanitation, paint, landscaping, utilities, and network. In addition, we would also facilitate the marketing, sales, distribution, delivery, supply chain and warehousing attributes of the business.
Objectives
We will deliver a fully operational facility within 12 months of Notice to Proceed from the regulatory bodies and availability of funding.
Assumptions
City approves permit within 30 days
Funding available once permits are received
Receive bids from contracting firms within 30 days of RFP
Plot of land acquired in the Ft Washington area
Availability of Raw Materials
Raw Materials in stock when ready to purchase
Merchandise available for display purposes 30 days before Grand Opening
New employees hired and to be trained 30 days before opening
New store can leverage distribution and supply chain channels
Pass all inspections from the city/state on the first try
Approval from Ashley to franchise the store
Constraints
Zoning Laws
Pass Environment Inspection
Obtain COA
Budget
Time/Decision Points
Milestone
Due Date
Obtain project approval from Ashley
7/01/2013
Obtain funding
8/01/2013
Obtain permits
9/14/2013
Receive bids from RFP
10/31/2013
Select bidder
11/07/2013
Start construction
11/14/2013
Survey of the land
11/21/2013
Complete building shell
02/07/2014
Structural Engineering inspection approval
02/21/2014
Complete interior walls to Ashley’s specs
03/21/2014
Complete interior utility work
05/21/2014
Complete painting
06/21/2014
Final COA inspection
08/14/2014
Hiring Employees and stocking merchandise
09/14/2014
Cost/Financial Assumptions
Item
Cost
Land
750M
General Construction (Shell)
1MM
Interior Utilities
500M
Exterior Utilities
250M
Merchandise Stock
2MM
Contingency
500M
Total
5MM
User Acceptance Criteria/Quality
Store built to Ashley’s specs as confirmed by Home Office Inspector and city/ state inspectors.
Major Risks
Weather
Natural Disaster
Force De Major
Union Contracts
Availability of Raw Materials
Price Assurance
Inspection outcome
Availability of capable workforce
KEY STAKEHOLDERS
Name
Project Core Team:
Subject Matter Experts (SME) (Include company & channel designations if applicable)
APPROVALS
Type Name
Signature
Date
Project Manager Approval:
Owner/Sponsor Approval:
Ashley Furniture Ft Washington
Project Number
ASH513
Project Manager
Prioritization
1
Owner(s) PROJ586
Team
Start Date:
September 14, 2013
Scheduled Completion Date:
September 15, 2014
Mission
Due to the overwhelming success of the Willow Grove location, we are recommending Ashley should expand further into the Philadelphia Market by opening a new store in Ft. Washington. Based on market analysis, we anticipate the Philadelphia area would experience a sales increase of up to 40%.
Scope
We plan to build a 100k sqft facility in the Ft Washington Area to house the new Ashley Store. We will build from the ground up based on architectural designs from Partners Architectural Firm that Ashley Furniture Home office contracts
to every franchise build. The project will include all permits, licenses, electrical, plumbing, sanitation, paint, landscaping, utilities, and network. In addition, we would also facilitate the marketing, sales, distribution, delivery, supply chain and warehousing attributes of the business.
Objectives
We will deliver a fully operational facility within 12 months of Notice to Proceed from the regulatory bodies and availability of funding.
Assumptions
City approves permit within 30 days
Funding available once permits are received
Receive bids from contracting firms within 30 days of RFP
Plot of land acquired in the Ft Washington area
Availability of Raw Materials
Raw Materials in stock when ready to purchase
Merchandise available for display purposes 30 days before Grand Opening
New employees hired and to be trained 30 days before opening
New store can leverage distribution and supply chain channels
Pass all inspections from the city/state on the first try
Approval from Ashley to franchise the store
Constraints
Zoning Laws
Pass Environment Inspection
Obtain COA
Budget
Time/Decision Points
Milestone
Due Date
Obtain project approval from Ashley
7/01/2013
Obtain funding
8/01/2013
Obtain permits
9/14/2013
Receive bids from RFP
10/31/2013
Select bidder
11/07/2013
Start construction
11/14/2013
Survey of the land
11/21/2013
Complete building shell
02/07/2014
Structural Engineering inspection approval
02/21/2014
Complete interior walls to Ashley’s specs
03/21/2014
Complete interior utility work
05/21/2014
Complete painting
06/21/2014
Final COA inspection
08/14/2014
Hiring Employees and stocking merchandise
09/14/2014
Cost/Financial Assumptions
Item
Cost
Land
750M
General Construction (Shell)
1MM
Interior Utilities
500M
Exterior Utilities
250M
Merchandise Stock
2MM
Contingency
500M
Total
5MM
User Acceptance Criteria/Quality
Store built to Ashley’s specs as confirmed by Home Office Inspector and city/ state inspectors.
Major Risks
Weather
Natural Disaster
Force De Major
Union Contracts
Availability of Raw Materials
Price Assurance
Inspection outcome
Availability of capable workforce
KEY STAKEHOLDERS
Name
Project Core Team:
Subject Matter Experts (SME) (Include company & channel designations if applicable)
APPROVALS
Type Name
Signature
Date
Project Manager Approval:
Owner/Sponsor Approval: