Case Study Captain Corn
As the table shows, our customers save Rs.130 and at the same time get more popcorn per pack when they buy our product over Oliver Corn’s and as per company policy, Captain Corn shares 40% of the savings with its customers and the remainder is added to the price which is calculated out to be Rs. 128 per pack.
Out of the three pricing strategies, we decided to go with the cost based pricing, cost plus to be more specific, since it helps us minimize the price to such a level that our product became significantly cheaper than our competitors. We at Captain Corn follow the Porter’s strategy of cost leadership. We have streamlined our processes in such a manner that minimizes our production costs. The cost is minimized by things like reducing transport …show more content…
A product mix is generally the different range or variety of products that the producer is able to provide given their resources. In our case this could be the different flavours that we aim to produce. Moreover, we see captain corn as not only something limited to the cinema but we make is accessible to the daily routine movie watcher, whether at home or someplace else. Keeping this in mind, we hope to penetrate the market with ‘market penetrating’ strategies that serve the mass population as well as hold a certain prestige when looking to experience the cinematic …show more content…
This suggests that we make captain corn an essential commodity as consumers look to fulfil snacking consumption that goes along that of the movie watching, regardless of cinema or home theatres. This would not only reinforce the idea of popcorn consumption for the younger generation but will also extend to all groups of ages who enjoy snacking while receiving any form of entertainment.
Similarly, we may also consider either ‘bundle pricing’ or even ‘optional product’ pricing strategies. This concept pertains to the fact that Captain Corn maybe sold either separately or in a form of a packet that contains 4-6 sachets that can then be consumed in a series of different times or for more than one person. Whereas, the ‘optional’ pricing would be suggested in case anyone who buys a home theatre or plans on watching a movie would purchase items of snacks- specifically captain corn to accompany them in an
Out of the three pricing strategies, we decided to go with the cost based pricing, cost plus to be more specific, since it helps us minimize the price to such a level that our product became significantly cheaper than our competitors. We at Captain Corn follow the Porter’s strategy of cost leadership. We have streamlined our processes in such a manner that minimizes our production costs. The cost is minimized by things like reducing transport …show more content…
A product mix is generally the different range or variety of products that the producer is able to provide given their resources. In our case this could be the different flavours that we aim to produce. Moreover, we see captain corn as not only something limited to the cinema but we make is accessible to the daily routine movie watcher, whether at home or someplace else. Keeping this in mind, we hope to penetrate the market with ‘market penetrating’ strategies that serve the mass population as well as hold a certain prestige when looking to experience the cinematic …show more content…
This suggests that we make captain corn an essential commodity as consumers look to fulfil snacking consumption that goes along that of the movie watching, regardless of cinema or home theatres. This would not only reinforce the idea of popcorn consumption for the younger generation but will also extend to all groups of ages who enjoy snacking while receiving any form of entertainment.
Similarly, we may also consider either ‘bundle pricing’ or even ‘optional product’ pricing strategies. This concept pertains to the fact that Captain Corn maybe sold either separately or in a form of a packet that contains 4-6 sachets that can then be consumed in a series of different times or for more than one person. Whereas, the ‘optional’ pricing would be suggested in case anyone who buys a home theatre or plans on watching a movie would purchase items of snacks- specifically captain corn to accompany them in an