BUS/475
Abstract The primary goal of this paper is to outline the functional area interrelationships of Kudler Fine Foods- a high-end, successful food store that feature some of the finest wines, cheese, produce, and pastries. Kudler has been in business for 15 years to date and target store locations that caters to the wealthy and cleaver shoppers. This paper will detail how Kudler strong mission, vision, values, and goals can be credited to the success of the company. Low high-end food cost for good quality food and store convenience is also key reasons for Kudler success. Kudler Fine Foods availability of upscale food choices within a customer’s state or country …show more content…
Their vision statement is in align with their mission statement in that “they want be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” (Apollo Group, Inc., 2011). Kudler’s primary reason for existence is a mixture of their mission and vision statements along with the values the company holds and is to offer customers an upscale shop that has many of the finest choices of foodstuff from around the world and is available at one convenient location. Kudler’s has strategic marketing goals in place to reach more customers through expansion, including the use of an Internet market. An increase in revenues as well as lowering costs are strategic moves for Kudler’s to make while holding true to their mission statement of providing the highest quality products …show more content…
Their 8,000 square feet store that anchors within stylish shopping centers provides comfortable shopping for its customers. The sale of some of the finest diverse pastries, cheese, meat, dairy, etc. to a very diverse society on all four corners of the world took putting in place a strong collaboration process and dedicated stockholders. Because of those involved at the strategic planning stage gaining a clear understand as to what it was Kudler Fine Foods was trying to accomplish through goals, mission, and visions, the business remains successful to