Case Study: Garret Salmon The Manager

Garret Salmon the Manager
When Joan Salmon takes over as the new Chief Executive Officer (CEO) in two months, and the first month of the new fiscal year, Garret Salmon will be working as the Vice-President for Operations, and will be handling all management functions in the Invitations, Inc., under the new Green “Invitations” Vision. Planning: The flat sales performance of $1.5 million in the last two years posed a challenge that will be dealt with in the new fiscal year. The increased costs by 3 percent in the latest fiscal year eroded significantly the year’s profits and return figure. VPO Salmon will review the current gross profit margin for each product and their specific performance to determine opportunities to widen the margin and
will provide a vast array of invitation designs closely based on their popularity among the customers at prices that fits the budget while providing better options for more choosy customers. Using ‘green’ technologies that go beyond industry standards, the Company will support the care of the environment and the communities it serves, as a symbol of gratitude for the loyalty and support of its customers. For its employees, Invitations, Inc. will create a culture of family-like openness and friendship at work with benefit packages consistent with their level of performance contributions, supportive to the stronger thrust of winning the national market in the next 5 years and the entire region in the next 10 years. For its shareholders, Invitations, Inc. will create profitability structures that add greater value to their investments in the company more than they ever enjoyed in the past as an act of gratitude for their faith in the Company as well as the work force. With the two Statements in place, each leader will be requested to compose their separate proposals for the values, objectives, and strategies of the Company under the new Vision and Mission Statements. Their proposals will be reviewed, discussed, and integrated into a better whole during a special weekend meeting for this purpose. The final document will be finalized and approved before the meeting
This list of principles, called a ‘moral compass,’ must be consistent overtime with the Corporate Vision and its implementation in all corners of the corporation. Doing so strengthens the internal fibers of the organization, enabling it to survive and be successful for a very long time. Under the new stage of the corporate history, VPO Salmon will act as the primary adviser of CEO Salmon in running the business to its new level through the Green ‘Invitations’ Vision. The father and daughter tandem agreed to adhere to the principles of the Moral Compass as their personal philosophical guide in implementing the new Vision. Details embodying these principles are stated