Case Study in Whole
STRATEGIC MANAGEMENT
CASE STUDIES
ASSIGNMENT QUESTIONS
PART I
1
Case 1 Eastman Kodak
This is a case about the challenges an established firm has to face when a new technology produces disruptive effects on its core business. The case then offers an example of core capabilities that become obsolete with the entry of new technologies that require new resources and capabilities. Broad theoretical issues that must be considered when preparing this case: How can a mature, successful firm survive a disruptive technology? How can are new capabilities built and which ones of these new capabilities are most difficult to develop or acquire in the market for strategic factors? Specific questions for the preparation of the case-study 1. Did Kodak need to divest its chemical and pharmaceuticals businesses? Why couldn’t it expand into digital imaging while maintaining its chemical and healthcare interests? 2. What is Kodak’s strategy for building a presence in digital imaging? 3. Does Kodak possess the resources and capabilities needed to be successful in the market for digital imaging products? How is Kodak acquiring and building the capabilities it needs? 4. How does the organization of Kodak’s value chain change from traditional photography to digital imaging? 4. What advice would you offer Dan Carp? 5. What about the performance of this group today? Has Kodak managed to face the challenges of digital imaging?
Material for the preparation of the case-study (theoretical background) Ghemawat P. (2006). Strategy and the Business Landscape. Pearson International Edition. Ch. 5. Besanko D., Dranove D., Shanley M. (2004). Economics of Strategy, Wiley. Ch. 14.
Eisenhardt, K. and J. Martin (2000). Dynamic capabilities: What are they? Strategic Management Journal, (21),pp.1105-1122
Material specific to this case-study R. Grant (2003) Cases in Contemporary Strategy 3rd ed. Blackwell, Oxford.
2
Case 2 Virgin This is a case on
CASE STUDIES
ASSIGNMENT QUESTIONS
PART I
1
Case 1 Eastman Kodak
This is a case about the challenges an established firm has to face when a new technology produces disruptive effects on its core business. The case then offers an example of core capabilities that become obsolete with the entry of new technologies that require new resources and capabilities. Broad theoretical issues that must be considered when preparing this case: How can a mature, successful firm survive a disruptive technology? How can are new capabilities built and which ones of these new capabilities are most difficult to develop or acquire in the market for strategic factors? Specific questions for the preparation of the case-study 1. Did Kodak need to divest its chemical and pharmaceuticals businesses? Why couldn’t it expand into digital imaging while maintaining its chemical and healthcare interests? 2. What is Kodak’s strategy for building a presence in digital imaging? 3. Does Kodak possess the resources and capabilities needed to be successful in the market for digital imaging products? How is Kodak acquiring and building the capabilities it needs? 4. How does the organization of Kodak’s value chain change from traditional photography to digital imaging? 4. What advice would you offer Dan Carp? 5. What about the performance of this group today? Has Kodak managed to face the challenges of digital imaging?
Material for the preparation of the case-study (theoretical background) Ghemawat P. (2006). Strategy and the Business Landscape. Pearson International Edition. Ch. 5. Besanko D., Dranove D., Shanley M. (2004). Economics of Strategy, Wiley. Ch. 14.
Eisenhardt, K. and J. Martin (2000). Dynamic capabilities: What are they? Strategic Management Journal, (21),pp.1105-1122
Material specific to this case-study R. Grant (2003) Cases in Contemporary Strategy 3rd ed. Blackwell, Oxford.
2
Case 2 Virgin This is a case on