Case Study: Joe Lunchbox Does Yoga
Sharmin Khristy
I.D: co662638
Joe Lunchbox Does Yoga
Mark’s work wearhouse, the massive calagary based clothing retailer best known for its firm grasp on the working male market is now just known as “Marks”. After Canadian Tire bought it in, Marks is rethinking its identity. The word “work” and “wearhouse” were creating misconceptions about the brand. It began in 26,000-sq.ft flagship stores in Edmonton, proved similarly successful in Winnipeg and Ottawa. It is further moving into Ontario this fall with 60 updated stores. In this year one of the largest rebrands in Canadian retail includes store redesign, new merchandise, a national marketing campaign and the name of the name change.
In my opinion, Mark should sell equally
I.D: co662638
Joe Lunchbox Does Yoga
Mark’s work wearhouse, the massive calagary based clothing retailer best known for its firm grasp on the working male market is now just known as “Marks”. After Canadian Tire bought it in, Marks is rethinking its identity. The word “work” and “wearhouse” were creating misconceptions about the brand. It began in 26,000-sq.ft flagship stores in Edmonton, proved similarly successful in Winnipeg and Ottawa. It is further moving into Ontario this fall with 60 updated stores. In this year one of the largest rebrands in Canadian retail includes store redesign, new merchandise, a national marketing campaign and the name of the name change.
In my opinion, Mark should sell equally