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Case Study: Lance Armstrong And The Livestrong Foundation

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Case Study: Lance Armstrong And The Livestrong Foundation
Lance Armstrong and the Livestrong Foundation The Livestrong Foundation, once was known as the Lance Armstrong Foundation, is a United States nonprofit organization that offers support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003. After being found guilty of doping, Lance Armstrong resigned from the foundation in 2013. The mission for Livestrong Foundation states, it is meant to inspire and empower cancer survivors and their families.
The Lance Armstrong and the Livestrong Foundation faced a corporate scandal played out by Lance Armstrong doping outrage. …show more content…
In 2012, due to the doping scandal, the formal cyclist was banned for life. Armstrong resigned as chairman of the Livestrong foundation in October 2012 and from the foundation’s board of directors in November 2012. Later in an interview with Oprah Winfrey, Armstrong admitted to doping. The term doping in competitive sports, refers to the use of banned athletic performance-enhancing drugs by athletic competitors, where the term doping is generally used by organizations that regulate sporting competitions. The use of drugs to enhance performance is considered unethical by most international sports organizations, including the International Olympic Committee. Not only did the foundation loose a board of director, but because of this scandal the foundation changed its name to Livestrong Foundation. The company was effected by this scandal, which led the company having to explain its foundation’s key promise. As another result Nike announced that it would cut ties with the foundation after a nine-year relationship. After the 2013 holiday season, Nike ceased production of its LIVESTRONG line of products, honoring its contract with the
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