Case Study: Lululemon Athletica Inc.

Lululemon Athletica Inc. is one of the fastest growing retailers and designers of athletic apparel that serves primarily in the United States, Canada, Australia, New Zealand, the UK and Singapore. Lululemon is a Canadian based company whose head office is located in Vancouver, British Columbia. This company once had a goal of opening only one store but has now grown into an international yoga inspired athletic apparel company. Lululemon not only offers its customers a wide range of performance apparel but also a variety of fitness related accessories such as socks, underwear, bags, water bottles and yoga mats. They also own a young girl's active brand under the name Ivivva.
In 1998, Lululemon was founded by Dennis Chip Wilson. In the year 2000, in a beach area named Kitsilano in Vancouver, British Columbia the company opened its first store. In 2007, after years of success Lululemon announced an initial public offering. They were listed on the NASDAQ under the
The company also has distribution warehouses in Canada, the United States and Australia; they also believe that these distribution infrastructures will be adequate to oblige store growth and product offerings in the next couple years.
As of January 31, 2016, Lululemon Athletica operates 363 stores located in Canada, the United States, Australia, New Zealand, the United Kingdom, Singapore, Hong Kong, Germany, and Puerto Rico. Lululemon’s primary method to conduct their business is through company operated stores and direct to consumer. They believe these methods contributes to the success of their stores. Lululemon also believes that what allows them to gain feedback from and interact more directly with their customers is their vertical retail strategy. Overall, Lululemon Athletica has been very successful and is a company that has the potential for