Case Study: Mr Bean
Case Study : Mr Bean
1) What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not?
Branding is a basic decision in marketing products, this is whereby an organization uses a name, a phrase, design, symbols or combinations of these to identify its products and distinguish themselves form their competitors. The benefits of branding to sellers and buyers in the food and beverage business would be that buyers can identify with the brand and what the brand promises such as quality or affordability. In the case of Mr Bean, branding in the F & B business their brand slogan tells customers how they are “Bringing you life’s simple pleasures”. Sellers such as Mr Bean in the F & B business can also distinguish themselves from their competitors. Also sellers can help develop brand loyalty and retain their customers for sellers. This is seen in the case study as fans of Mr Bean leave their messages of support on the website evidence of brand loyalty and support. Branding benefit sellers in that they can recognize competing products to Mr Bean such as Rochor Beancurd House a competitor of Mr Bean, and they will be informed. They can then avoid patronizing and purchasing products from Rochor Beancurd House and purchase Mr Bean products. This is related to brand loyalty as buyers only stick to the brands, which they are loyal to and support.
Branding is not only limited to big companies as small and medium enterprises can engage do and can engage in branding to differentiate their products in a highly competitive market with many competing various products. Small and medium businesses do this to differentiate themselves from competition. These small and medium businesses can use branding as way to create and generate greater market share. They can also use branding to generate greater brand loyalty thus retaining loyal customers. This is seen in the case study, as consumers
1) What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not?
Branding is a basic decision in marketing products, this is whereby an organization uses a name, a phrase, design, symbols or combinations of these to identify its products and distinguish themselves form their competitors. The benefits of branding to sellers and buyers in the food and beverage business would be that buyers can identify with the brand and what the brand promises such as quality or affordability. In the case of Mr Bean, branding in the F & B business their brand slogan tells customers how they are “Bringing you life’s simple pleasures”. Sellers such as Mr Bean in the F & B business can also distinguish themselves from their competitors. Also sellers can help develop brand loyalty and retain their customers for sellers. This is seen in the case study as fans of Mr Bean leave their messages of support on the website evidence of brand loyalty and support. Branding benefit sellers in that they can recognize competing products to Mr Bean such as Rochor Beancurd House a competitor of Mr Bean, and they will be informed. They can then avoid patronizing and purchasing products from Rochor Beancurd House and purchase Mr Bean products. This is related to brand loyalty as buyers only stick to the brands, which they are loyal to and support.
Branding is not only limited to big companies as small and medium enterprises can engage do and can engage in branding to differentiate their products in a highly competitive market with many competing various products. Small and medium businesses do this to differentiate themselves from competition. These small and medium businesses can use branding as way to create and generate greater market share. They can also use branding to generate greater brand loyalty thus retaining loyal customers. This is seen in the case study, as consumers
Bibliography: Kerin, Hartley, Rudelius, Lau. Marketing in Asia, Ninth Edition. McGraw-Hill. 2009