Case Study Of Britannia Biscuits '
Introduction
Britannia’s inception dates back to the year 1892 when it was started in Calcutta (now Kolkata) with an initial investment of an amount as low as Rs. 295.
In 1921, Britannia was the first company east of the Suez Canal to use imported gas ovens. Britannia's started growing at a rapid rate and its business attained new heights and it established itself in the industry as the brand known for quality and value. This lead to Government entering into a contract facilitating supply of large quantities of “service biscuits” to the armed forces during the tragic World War II.
With passage of time, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). In 1983, Britannia …show more content…
This segment included bakery products, chips, ready to eat snacks, namkeens (salted snacks and savouries) and other processed food/snack foods like chocolates and breads.
About the Biscuit Industry
The Indian biscuits industry is growing at the rate of 13-15 per cent. But it is still in its nascent stage when compared to the global biscuit industry. The bakery sector in India is estimated to be worth over 3.2 billion euros (Rs 210 billion), and is still the cheapest form of ready-to-eat food. According to Research and Markets reports, the bakery/biscuit industry is the third-highest revenue-generator in the processed food sector. The market size for the industry is pegged at $5.5 billion in 2013, and is expected to reach $7.6 billion by
Britannia’s inception dates back to the year 1892 when it was started in Calcutta (now Kolkata) with an initial investment of an amount as low as Rs. 295.
In 1921, Britannia was the first company east of the Suez Canal to use imported gas ovens. Britannia's started growing at a rapid rate and its business attained new heights and it established itself in the industry as the brand known for quality and value. This lead to Government entering into a contract facilitating supply of large quantities of “service biscuits” to the armed forces during the tragic World War II.
With passage of time, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). In 1983, Britannia …show more content…
This segment included bakery products, chips, ready to eat snacks, namkeens (salted snacks and savouries) and other processed food/snack foods like chocolates and breads.
About the Biscuit Industry
The Indian biscuits industry is growing at the rate of 13-15 per cent. But it is still in its nascent stage when compared to the global biscuit industry. The bakery sector in India is estimated to be worth over 3.2 billion euros (Rs 210 billion), and is still the cheapest form of ready-to-eat food. According to Research and Markets reports, the bakery/biscuit industry is the third-highest revenue-generator in the processed food sector. The market size for the industry is pegged at $5.5 billion in 2013, and is expected to reach $7.6 billion by