Case Study of Iview Cameras
Case Study of IView Cameras
First Screen
Part 1: Strength of business idea | | Low Potential (-1) | Moderate Potential (0) | High Potential (+1) | 1. | Extent to which the idea: * Takes advantage of an environmental trend * Solves a problem * Addresses an unfilled gap in the marketplace | Moderately timely
Weak | Moderate | Strong (+1)
Strong | 2. | Timeliness of entry to market | Not timely | Moderately timely | Very timely (+1) | 3. | Extent to which the idea “adds value” for its buyer or end user | Low | Medium | High (+1)
Not very satisfied or ambivalent
Small to no changes required
High | 4. | Extent to which the customer is satisfied by competing products that are already available | Very satisfied | Moderately satisfied (+0) | Not very satisfied or ambivalent | 5. | Degree to which the idea requires customers to change their basic practices or behaviors | Substantial changes required | Moderate changes required (+0) | Small to no changes required |
Score +3
The strength of the business idea captures the positive aspects of this new internet-based venture. At the time, wireless cameras were just becoming available in the UK and internet sales were just gaining popularity among consumers. Consequently, this new venture fills a gap in the market place while taking advantage of consumer trends. The timeline to entry this market is advantageous because people is just getting used to making purchases online, so the potential for future sales is remarkable. In addition, this idea adds value to end users since current products lack aesthetics, functionality, and user-friendly software to use the cameras remotely over the Internet. So customer satisfaction could be increased by offering these features. Although some customer practices – like buying online and monitoring their cameras over the Internet – will have to change, it will be a change for the better. For these reasons, the potential of this new business
First Screen
Part 1: Strength of business idea | | Low Potential (-1) | Moderate Potential (0) | High Potential (+1) | 1. | Extent to which the idea: * Takes advantage of an environmental trend * Solves a problem * Addresses an unfilled gap in the marketplace | Moderately timely
Weak | Moderate | Strong (+1)
Strong | 2. | Timeliness of entry to market | Not timely | Moderately timely | Very timely (+1) | 3. | Extent to which the idea “adds value” for its buyer or end user | Low | Medium | High (+1)
Not very satisfied or ambivalent
Small to no changes required
High | 4. | Extent to which the customer is satisfied by competing products that are already available | Very satisfied | Moderately satisfied (+0) | Not very satisfied or ambivalent | 5. | Degree to which the idea requires customers to change their basic practices or behaviors | Substantial changes required | Moderate changes required (+0) | Small to no changes required |
Score +3
The strength of the business idea captures the positive aspects of this new internet-based venture. At the time, wireless cameras were just becoming available in the UK and internet sales were just gaining popularity among consumers. Consequently, this new venture fills a gap in the market place while taking advantage of consumer trends. The timeline to entry this market is advantageous because people is just getting used to making purchases online, so the potential for future sales is remarkable. In addition, this idea adds value to end users since current products lack aesthetics, functionality, and user-friendly software to use the cameras remotely over the Internet. So customer satisfaction could be increased by offering these features. Although some customer practices – like buying online and monitoring their cameras over the Internet – will have to change, it will be a change for the better. For these reasons, the potential of this new business