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Case Study Of Jeannie's Father As A Business Development Manager

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Case Study Of Jeannie's Father As A Business Development Manager
In this management report, our group will survey Jeannie’s father, which is Chong Choong Lum as a business development manager in his factory. Firstly, we have to know about the background of the company. The Company name is APM CONTAINERS INDUSTRIES (M) SDN.BHD and APM PACKAGING INDUSTRIES (M) SDN.BHD. It’s business activities is to manufacturer of corrugated carton boxes and another company is to manufacture of offset printing carton. The objectives of those company is to ensure the quality management system standards. Two of the company located at Rawang and been founded on 8 July 1996. In an industry which is highly competitive and stringent in quality requirements, the management sees success in focusing on market niches, supported by …show more content…
He has been in the company since 1996. He started planning to open a company since 1994 but he doesn’t have enough funds. Hence, our manager joint venture with his brother, Chong Hoi Seng. In two years time, they buy the company that located at Sungai Buloh factory area. They work hard and after 5 years, our manager success to buy a company located in Rawang. The company is much bigger compare to the beginning. Now, his company already have over 15 years experiences. He is a hardworking person so that his life was successful and he gain a lots of money in a month. We were very admire him and we learnt a lots from him. But, this few month, the company lost a lots of clients because of the GST. Hence, he advised us to save money and dun simply waste …show more content…
Manager that are diligent will gain lots of knowledge and ability to achieve what they want by using different techniques. Machines, production tools or other equipment are not related to technical skills but it is the skills that will be market the products, increase sales, service and design different types of products. On the other hand, when we become a sales manager, his required skill should started to progress so that he can work and communicate with customers. Technical skills are most important for the first-level managers, but for the top managers, these skills are not something with high significance level. As we go through a hierarchy from the bottom to higher levels, the technical skills lose their
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