Case Study Of KTL Timing (Friday)
KTL Timing (Friday)
Friday is one of the best days to have as the last incentive day (when we are not in a rush).
It gives us 4 solid days to get the deal we are looking for.
Why just 4?
Because Friday and Saturdays are super busy days. And Sundays are off days for lots of dealerships (and most financial companies that lease or loan).
When we send our emails, we do so during the slower times of the week.
Here is how I approach things:
I immediately create a throwaway email and telephone account... followed by creating a new SimpleNote account. (It is never too soon to make these 3 tasks happen).
Next, I research the best vehicle for me. This includes taking data and running it into a spreadsheet to find each vehicle's true cost of leasing …show more content…
*** Stage 2 (Tuesday)
I time my replies to go out between 9:15 a.m. and noonish (local time). Click here for all my fill-in-the-blank reply templates. http://www.fetch123.com/KTL/replies.php From Tuesday until Wednesday afternoon, almost all the emails we get from dealership are going to be "pablum"...
In simple speak, these emails we get are dull, emotion-laden messages.
Most often, the replies we get completely ignore our original email pitch. Salespeople are trained to do that... they send us back a fill-in-the blank response. (Ironically, just like we do.)
These emails are written by marketing professionals that are meant to evoke our emotional hot buttons.
But this is perfectly okay...
I simple stay on message (see my reply templates here)... and reply with a reminder of what I am looking for. https://www.fetch123.com/KTL/replies.php Because once Thursday arrives, EVERYTHING changes.
As we approach the final 36- to 48 hours before the last incentive date, the tone of the emails we get completely change...
While most emails will continue to try an inject emotional arguments with …show more content…
We send this to all our contacts. This is email number 2 of 3. This is our "last-chance" email. This email gives the dealerships one last chance to wow us with their lowest price. The goal is to get close to our asking price - without using stackable incentives.
Our goal is to get dealers to send us "quote worksheets". This is a breakdown of the exact numbers of leasing a vehicle. By Wednesday night, we find the best offer... and download it to our computer so we can use it to send out last round of emails on Thursday.
*** Stage 4 (Thursday)
Thursday morning (again, between 9:15 a.m. and noonish), we send our final round of emails to anyone who responded to our initial pitch email.
First, we find all the stackable incentives we qualify for....
Then, we take a "selfie" of our driver's license and proof of insurance. We clone this selfie. One copy we leave untouched, the other we blur out our personal data. We use this selfie to prove we are serious about leasing a car. It will be an attachment.
We also take our lowest-priced quote worksheet and attach that to our email as
Friday is one of the best days to have as the last incentive day (when we are not in a rush).
It gives us 4 solid days to get the deal we are looking for.
Why just 4?
Because Friday and Saturdays are super busy days. And Sundays are off days for lots of dealerships (and most financial companies that lease or loan).
When we send our emails, we do so during the slower times of the week.
Here is how I approach things:
I immediately create a throwaway email and telephone account... followed by creating a new SimpleNote account. (It is never too soon to make these 3 tasks happen).
Next, I research the best vehicle for me. This includes taking data and running it into a spreadsheet to find each vehicle's true cost of leasing …show more content…
*** Stage 2 (Tuesday)
I time my replies to go out between 9:15 a.m. and noonish (local time). Click here for all my fill-in-the-blank reply templates. http://www.fetch123.com/KTL/replies.php From Tuesday until Wednesday afternoon, almost all the emails we get from dealership are going to be "pablum"...
In simple speak, these emails we get are dull, emotion-laden messages.
Most often, the replies we get completely ignore our original email pitch. Salespeople are trained to do that... they send us back a fill-in-the blank response. (Ironically, just like we do.)
These emails are written by marketing professionals that are meant to evoke our emotional hot buttons.
But this is perfectly okay...
I simple stay on message (see my reply templates here)... and reply with a reminder of what I am looking for. https://www.fetch123.com/KTL/replies.php Because once Thursday arrives, EVERYTHING changes.
As we approach the final 36- to 48 hours before the last incentive date, the tone of the emails we get completely change...
While most emails will continue to try an inject emotional arguments with …show more content…
We send this to all our contacts. This is email number 2 of 3. This is our "last-chance" email. This email gives the dealerships one last chance to wow us with their lowest price. The goal is to get close to our asking price - without using stackable incentives.
Our goal is to get dealers to send us "quote worksheets". This is a breakdown of the exact numbers of leasing a vehicle. By Wednesday night, we find the best offer... and download it to our computer so we can use it to send out last round of emails on Thursday.
*** Stage 4 (Thursday)
Thursday morning (again, between 9:15 a.m. and noonish), we send our final round of emails to anyone who responded to our initial pitch email.
First, we find all the stackable incentives we qualify for....
Then, we take a "selfie" of our driver's license and proof of insurance. We clone this selfie. One copy we leave untouched, the other we blur out our personal data. We use this selfie to prove we are serious about leasing a car. It will be an attachment.
We also take our lowest-priced quote worksheet and attach that to our email as