Case Study Of Planet M

The retail chain Planet M is basically engaged in four different types of product line. Their core business was basically the music retailing as an organized player but with the new opportunities coming out, they have diversified into the following:

• Music retailing
Planet M product portfolio comprises audio CDs and cassettes, VCDs and DVDs, CD-ROMs and other music accessories. The company is an important player in the home video market.

Planet M has successfully forayed into high end ‘personal audio’ gadgets like Apple iPods, NeoPods and MP3 players. The company also offers home theatre systems, speakers and headphones. The company provides World Space receivers and subscription packs, and is now also offering the Tata Sky consoles and
In fact it holds a music library of 20000 albums of different genres. In the Hindi or regional language music, the library is arranged according to the years and the genres of the music. The customer can find the preferred music on the specific locations of the outlet. The English or the foreign language music is arranged according to the genre like pop, jazz, Latino, county, disco, party, folk and so on. The retail shop also provides the customization of the music to the customers. Now the customers can select the songs of different artist or of different genre and upload the preferred songs into a CD or a DVD, giving them options on the quality of the songs through choosing the bitrate of the songs, for example.

These outlets also offer the video songs and DVD and CDs of the movies of different languages and era. In fact some of the stores have a collection of more than 5000 movies. So the customers are provided with a large pool of movies to choose from. In addition to the physical store across India, Planet M has also launched online music stores under the brand. The customers can download the preferred songs by paying the amount through the online transaction
The annual mobile sales in India are highest in the world. India has passed the Chinese market as the biggest mobile handset market in the world in terms of the volume. In 2010 about 150 million mobile handsets were sold in India with 10000 handsets are being sold every hour. With such a huge and fast-growing market, Planet M has also ventured into the mobile retailing segment in India. Currently its product offering in mobile includes all the major brands like Samsung, LG, Spice, Apple etc. Its product line is divide into basically the following segments: Low end cheap mobiles, Low and High end multimedia phones, Smartphone’s, MP3 music players and FM radio, Gaming device, Accessories like headphones, Storage device, DVD players, and Cordless