Case Study of Snow Band

Powerful Essays

Open Document

Open Document

View Writing Issues

2482 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Case Study of Snow Band

Snow Brand Milk Products

‘Crisis or Opportunity?’

- Time for Corporate Revitalization

Hong Kong Baptist University

10 June 2010

Contents

|1. |Executive Summary |1 |
|2. |Problem Identification |2 |
|3. |Analysis |2 |
|4. |Alternatives |4 |
|5. |Recommendation |5 |
|6. |Implementation |5 |
|7. |Timeline |9 |
|8. |Contingency Plan |9 |

Executive Summary

Snow Brand Milk Products Co Ltd (SBM), originally founded in 1925, is one of the largest dairy companies in Japan. The original mission of the company was to provide assistance to dairy farmers in Hokkaido to become independent operators after suffering from the 1921 earthquake. The founding motto of the Hokkaido cooperative, ‘Healthy Earth and Healthy People’ depicted the founding vision. The company’s logo of ‘a crystal mark’ symbolizes being the Polar Star of the dairy operation in Hokkaido. One of the founders of Snow Brand, Torizo Korosawa, emphasized the ‘spirit of establishment’ as the base of the corporate philosophy of the company, knowing very well that milk has had a special status in the Japanese culture and product market. The company was officially established in 1950 and had been a major dairy product provider competing with other major competitors including Meiji Dairies Corporation

Continue Reading

You May Also Find These Documents Helpful

Good Essays
Clear Ice Research Paper
- 245 Words
- 1 Page
Clear Ice Research Paper

The two types of ice that are encountered during flight are clear and rime. Clear ice is formed when the remaining liquid fragments of the water drop flows over the aircraft surface, constantly freezing as a smooth layer of solid ice. Forming occurs when droplets are bigger, such as in heavy rain or in thunderstorm clouds. Clear ice is solid, hard, heavy, and cohesive. Removing it by deicing equipment is very challenging.…
- 245 Words
- 1 Page
Good Essays

Read More
Good Essays
Arctic Tundra Research Paper
- 471 Words
- 2 Pages
Arctic Tundra Research Paper

What if I told you that there was a place so harsh that only a handful of plants and animals can survive there? Well, there is and this place is called the tundra biome. This place is too harsh for most trees, too cold for large animals, and too isolated for most humans.…
- 471 Words
- 2 Pages
Good Essays

Read More
Satisfactory Essays
Chasing Ice Analysis
- 498 Words
- 2 Pages
Chasing Ice Analysis

Chasing Ice is a documentary that was released in November 16, 2012. Chasing Ice's filmmaker is Jeff Orlowski. This documentary is about ice and how over the years us humans have been affecting the glaciers because of the climate change. It is conveying its message to the viewers because the climate and the down side to its change.…
- 498 Words
- 2 Pages
Satisfactory Essays

Read More
Good Essays
Ice Fili Case Summary
- 692 Words
- 3 Pages
Ice Fili Case Summary

We will establish ourselves as the only all natural-milk based ice cream product in Russia that is targeting the traditional market. By putting our product in a 1950’s style packaging we will trigger emotions in our consumers of happier times when the economy was good. Our overall budget will still remain less then our competitors at $500,000 since we heavily rely on word of mouth, which has contributed to our success up to now. Our strategy will still target both the traditional and low-cost market by advertising on public television and in lower end stores and social…
- 692 Words
- 3 Pages
Good Essays

Read More
Good Essays
Snowy Research Paper
- 317 Words
- 2 Pages
Snowy Research Paper

It is one of the most largest and complex hydro-electric schemes in the world it contains; 80 kilometres of aqueducts, 140 kilometres of tunnels, 16 large dams and seven power stations, two of which are underground. The project commenced under an Act of Federal Parliament in October 1949 with the goal of diverting the Murrumbidgee, Snowy and Tumut Rivers in south western NSW to provide irrigation water for the western side of the Great Dividing Range, and in the process generate hydro-electric power.…
- 317 Words
- 2 Pages
Good Essays

Read More
Good Essays
Snowpiercer Analysis
- 236 Words
- 1 Page
Snowpiercer Analysis

There are many different stylistic tools that directors may use in the production of creating good quality motion pictures. In my analysis of Snowpiercer, I will examine the key stylistic tools used in the filming process of this movie and how they contribute to the plot of this fictional film that contains a philosophical message about our present day society. In Looking at Movies, authors Richard Barsam and Dave Monahan define cinematography as the procedure of capturing moving images in order to create a kinetic shot. They elucidate many concepts of cinematography, including various techniques that the director of photography can use in this process. I am going to be analyzing Bong Joon Ho’s choice of filming techniques, more specifically,…
- 236 Words
- 1 Page
Good Essays

Read More
Good Essays
Login
- 583 Words
- 3 Pages
Login

Japan is the country that have a lot of sweet ,so if we need to get this market .We must know the information and characteristic of customer .From the research, we found the customer like the ice cream are women ,children and teenager .The main competitors in Japan are Glico Group , TOMI Soft cream ,and MEIJI because they are all in the teenagers market that is the target market like I-berry company .The object of them like to focus only women but i-berry like to focus to every one ,every period of age .I-berry have a lot of flavor of ice cream , we have the taste from Thai fruit this is the popular flavor .We will think of the health it important of customer because we need the customer have the strong and good health.…
- 583 Words
- 3 Pages
Good Essays

Read More
Good Essays
Artifice In Empire Of Illusion, By Peeta And Katniss
- 794 Words
- 4 Pages
Artifice In Empire Of Illusion, By Peeta And Katniss

According to 'Empire of Illusion', Chris Hedges states, “The most essential skill in political theater and a consumer culture is artifice” (prompt). Artifice, in other words, deception, which is used by several individuals in their daily lives. Artifice is a characteristic that politicians thrive off of day in and day out. Politicians look to have a story that causes them to connect with citizens. Most of the time these stories are not exactly true, but do help the politician receive an abundance of votes. Politicians are not the only ones that thrive off of artifice, several other individuals such as popular actors, professional athletes, and other famous individuals. People love a story that is consistent and emotionally appealing,…
- 794 Words
- 4 Pages
Good Essays

Read More
Better Essays
Snowboarding Research Paper
- 2916 Words
- 12 Pages
Snowboarding Research Paper

In order to understand some of the things that will be discussed in this paper, one must first know a few things about snowboarding. For those of you who live under a rock, snowboarding is a sport in which a rider straps a board to his or her feet and then slides/glides down a mountain, hill, slope, or basically anything that has an incline. One important piece of equipment is the bindings, which attach the rider to the snowboard. The bindings are connected to the board with screws that are short enough not to penetrate the bottom of the board, but long enough to be sturdy. The rider must wear snowboarding boots, which tend to be fairly thick and padded, in order to keep their feet warm. In order for the board to be attached to the rider’s…
- 2916 Words
- 12 Pages
Better Essays

Read More
Satisfactory Essays
Snow Day Research Paper
- 237 Words
- 1 Page
Snow Day Research Paper

It is six o'clock Friday morning. I just got up from an enlargement sleep and looked outside, and I saw that it is snowing. Now I am thinking to myself that everyone will be behind. There was class work and test to be done, but it is snowing. "Why are you doing this to me?" I said looking out the window. My kids came running down the hall saying "terrific!" "no school and no test." I was so mad that it was a snow day. Time had passed, and now it looks like we have at less have three inches. That is when my kids came running and asked is they can go outside to play with some friends. I said that they can as long as they come back in when it got enormously cold. They came back in and got me to go outside with them, so I did even though…
- 237 Words
- 1 Page
Satisfactory Essays

Read More
Good Essays
Snowboarding Research Paper
- 582 Words
- 3 Pages
Snowboarding Research Paper

In the winter of sixth grade me and my family had gone on a ski trip at MT. Hood. So far everything was going great I was finally getting the hang of snowboarding because it was my first year. Snowboarding was a little scary but I was very scared of the ski lift I don't really know why but i was very scared to get off of it. Later that day i did not know that my fear of ski lifts was about to get a way lot worse. I was riding on the ski lift when all of the sudden I noticed my hair was stuck. The lift was almost finished by the time I had noticed which gave me no time to get it unstuck from the chair. The ride had come to a stop when the people operating the ride noticed I could not get off. But by the time they had noticed it was too late…
- 582 Words
- 3 Pages
Good Essays

Read More
Good Essays
Snowboarding Research Paper
- 1016 Words
- 5 Pages
Snowboarding Research Paper

Snowboarding was a sport that was created as a way to surf and skateboard in the winter. Many people had already been snowboarding by standing up on toboggans and sleds, but the first real product that came out was called the Snurfer in 1965 by a man named Sherman Poppen. Some people quickly started picking up on the idea and two men named Tom Sims and Dimitrije Milovich who created Sims Snowboards (1976), and Winterstick (1972) started coming out with their own designs and input on the sport. Jake Burton Carpenter created Burton Snowboards in 1977, which is one of the most famous and most used snowboard company in the whole business, even today. Although snowboarding was taking off, all ski resorts but a few were closing their doors to the…
- 1016 Words
- 5 Pages
Good Essays

Read More
Good Essays
Snow By Ann Beattie Analysis
- 626 Words
- 3 Pages
Snow By Ann Beattie Analysis

Ann Beattie wrote a story called “Snow” in which she tells us about a woman who had a relationship that ended. “Snow” used several universal short story techniques, thus the story shows an outline of what is expected in a short story.…
- 626 Words
- 3 Pages
Good Essays

Read More
Good Essays
Ice Storm Research Paper
- 531 Words
- 3 Pages
Ice Storm Research Paper

Imagine going to sleep while freezing rain is falling from the sky. Upon waking up, ice has formed on your trees, your power is out, and trees in your area have split right in half or even worse, branches have snapped off. The trees may look beautiful, but it can become a hazard at any second because a branch might snap off and land on you. That is what happened in Ontario's most recent ice storm.…
- 531 Words
- 3 Pages
Good Essays

Read More
Powerful Essays
Nakamura Lacquer Company
- 682 Words
- 3 Pages
Nakamura Lacquer Company

World War 2 had just ended in the 1945 & the Japanese market was growing. Mr. Nakamura had just taken over the family business in 1948 & in the year 1952, he had built substantial business & developed mechanized methods for mass production. The Nakamura "Crysanthemum" brand has become Japan's best known and bestselling brand- good quality, middle class and dependable. Outside of Japan however, Mr. Nakamura did no business, except for selling occasionally to American tourists through his established Japanese…
- 682 Words
- 3 Pages
Powerful Essays

Read More

Related Topics