Case Study Of The Luuxottica Company

Even if the company reports high profit it is always looking for areas of growth. Last year the Luxottica Group’s Oakley brand and Intel published their collaboration for the launch of Radar Pace to travel-retail, an innovative and smart eyewear which coach in real time all the types of athletes with training programs, track performances and authentic feedbacks. All this with a hands-free interface powered by Intel Real Speech.
Being currently leader in the global market, today, the company’s main objective is not to fall behind from the technological point of view of its sales.
“We cannot get older, we need to be faster and more digital. If a company does not follow the time where it lives, it becomes old. And I don’t want this to happen.”, these are the words of Leonardo Del Vecchio, the founder of Luxottica.
For these reasons, he will change his delivery model creating a digital factory in the headquarter in Milan where there are already more than 100 staff working in collaboration with the Silicon Valley creating the fourth “revolution” for the multinational eyewear.
The project will consist in shop windows display equipped with facial recognizer that “understand” what the consumer likes examining where his eyes linger longer. Opticians will be able to change the aspect of the window displays with just the laying of a pair of glasses
This interest in the Chinese markets stems from the fact that different studies shown that China’s myopic population represents the 60% of its population. For these reason, Luxottica’s eyewear business will be successful there. This was a very important strategy thinking for the future of the company. Meanwhile, the sunglasses market is powered by the growth of the new middle classes in many countries in Asia and Africa particularly because of the risk of sun damage and blue