Case Study Of Yesware
1.1. Background
This report is written for the course of Business Research 2 at the Amsterdam University of Applied Sciences for International Business Studies. In this report the company of Yesware will be analysed and several improvements suggested to increase sales team effectiveness. The sales team, the company, and its manager are analysed in depth to get the most clear image of what can be improved.
1.2. Company description
Yesware is a four-year-old company that designs and sells software intended to make it easier for sales teams to record and analyse essential data. The basic version of Yesware, which can be downloaded for free, was released in late 2012 quickly attracted more than 100,000 users. The challenge Yesware is dealing with now is converting these free users into paying customers. It is the responsibility of Matthew Bellows, chief executive of Yesware, to make this happen with the help of his sales team (Grossmann, 2014).
1.3. Problem statement
As a software company with 48 employees, Yesware has set out to convert their free users into paying users. The sales team is tasked with explaining the added benefits of paying for Yesware to the already existing 100,000 users. The costs for these benefits could be as little as $10 for small companies, up to $1,000 a month …show more content…
The strategy which Yesware should have used before employing the sales team are, to first give a general orientation to the candidates in which the company’s mission, vision, values, policies, and procedures are clarified. At second, there should be a job specific orientation given, in which job tasks, responsibilities, goals, and current priorities of the department to which the employee belongs to in order to enable the employee to develop realistic job expectation and reduce role conflict that might arise in the
This report is written for the course of Business Research 2 at the Amsterdam University of Applied Sciences for International Business Studies. In this report the company of Yesware will be analysed and several improvements suggested to increase sales team effectiveness. The sales team, the company, and its manager are analysed in depth to get the most clear image of what can be improved.
1.2. Company description
Yesware is a four-year-old company that designs and sells software intended to make it easier for sales teams to record and analyse essential data. The basic version of Yesware, which can be downloaded for free, was released in late 2012 quickly attracted more than 100,000 users. The challenge Yesware is dealing with now is converting these free users into paying customers. It is the responsibility of Matthew Bellows, chief executive of Yesware, to make this happen with the help of his sales team (Grossmann, 2014).
1.3. Problem statement
As a software company with 48 employees, Yesware has set out to convert their free users into paying users. The sales team is tasked with explaining the added benefits of paying for Yesware to the already existing 100,000 users. The costs for these benefits could be as little as $10 for small companies, up to $1,000 a month …show more content…
The strategy which Yesware should have used before employing the sales team are, to first give a general orientation to the candidates in which the company’s mission, vision, values, policies, and procedures are clarified. At second, there should be a job specific orientation given, in which job tasks, responsibilities, goals, and current priorities of the department to which the employee belongs to in order to enable the employee to develop realistic job expectation and reduce role conflict that might arise in the