Case study on sports connection plc
Case study on sports connection plc
1. Introduction
There are five different Sports Connection clubs in the Liverpool. In order to attract more customers, these clubs provide variable offers and frequently change their strategy to the customers at every month. For these reasons, as the chain of the health club operating, the sport connection plc recently evaluates the effects of various elements of their marketing strategy and gives four questions to answer.
According to the Sports connection clubs, there are rough two market strategies. One of them is Referral Programme, which means company will award the new member who bringing other new members. Another one called deadline effect. It is quite different with Referral Programme, through the changing the price to attract customers. The club would make new members understand that new offer will increase the price or reduce the free time, and the club would continuously have the special offer to the customers.
There are many variables, including price, national disposable personal income and free time, effect the new membership and make the club gain more economic profit. This essay would like to use the linear regression and statistical analysis to give the solutions and advise. In order to give the Classification Discussed research to answer the questions, this report will be divided into three significant parts, which are basic linear regression, time effect and further research.
2. Basic Linear Regression To discuss the relation between the new membership and other variables, it is necessary to divided it into two specific parts; statement of the theory and model specification.
2.1 STATEMENT OF THEORY OR HYPOTHESIS
In order to modelling the regression model, firstly, it is necessary to calculate the total amount of the sales (Q), and take Q as the dependent variable in the model. For a dependent variable Q and independent variables, the model will be regarded
1. Introduction
There are five different Sports Connection clubs in the Liverpool. In order to attract more customers, these clubs provide variable offers and frequently change their strategy to the customers at every month. For these reasons, as the chain of the health club operating, the sport connection plc recently evaluates the effects of various elements of their marketing strategy and gives four questions to answer.
According to the Sports connection clubs, there are rough two market strategies. One of them is Referral Programme, which means company will award the new member who bringing other new members. Another one called deadline effect. It is quite different with Referral Programme, through the changing the price to attract customers. The club would make new members understand that new offer will increase the price or reduce the free time, and the club would continuously have the special offer to the customers.
There are many variables, including price, national disposable personal income and free time, effect the new membership and make the club gain more economic profit. This essay would like to use the linear regression and statistical analysis to give the solutions and advise. In order to give the Classification Discussed research to answer the questions, this report will be divided into three significant parts, which are basic linear regression, time effect and further research.
2. Basic Linear Regression To discuss the relation between the new membership and other variables, it is necessary to divided it into two specific parts; statement of the theory and model specification.
2.1 STATEMENT OF THEORY OR HYPOTHESIS
In order to modelling the regression model, firstly, it is necessary to calculate the total amount of the sales (Q), and take Q as the dependent variable in the model. For a dependent variable Q and independent variables, the model will be regarded