A marketing orientation will identify the needs and wants of this age group by exploring the product, price, promotion and place to obtain revenue and success for Jermain’s soccer academy. At the ages of ten to thirteen the needs of these players will be to continue to learn the rules, regulations and fundamentals of soccer. The wants of them will be to have a good time and gain dedication to a sport that Jermain has dedicated his life to. There would be three different sessions to attend; players would have to attend each session to get a full learning experience. The sessions would be three to six weeks and could be paid for in full or by session. Each week there would be two learning sessions and possibly a game or scrimmage at least once a week. At the end of these sessions, each player could have the opportunity to participate in a tournament. To promote his academy, Jermain needs to offer discounts to his players to please the parents as well as promoting his academy. If parents pay in increments they will pay the full price, but if they pay in full they would get a discounted
A marketing orientation will identify the needs and wants of this age group by exploring the product, price, promotion and place to obtain revenue and success for Jermain’s soccer academy. At the ages of ten to thirteen the needs of these players will be to continue to learn the rules, regulations and fundamentals of soccer. The wants of them will be to have a good time and gain dedication to a sport that Jermain has dedicated his life to. There would be three different sessions to attend; players would have to attend each session to get a full learning experience. The sessions would be three to six weeks and could be paid for in full or by session. Each week there would be two learning sessions and possibly a game or scrimmage at least once a week. At the end of these sessions, each player could have the opportunity to participate in a tournament. To promote his academy, Jermain needs to offer discounts to his players to please the parents as well as promoting his academy. If parents pay in increments they will pay the full price, but if they pay in full they would get a discounted