Case Study on Wal Mart’s Discount Stores
Case Study on Wal Mart’s Discount Stores
Submitted by: Group – 3
Batch – PGEMP37
Group members: 1. V. M. Pathak 2. Rajeev Jaiswal 3. Shrikant Gokhale 4. Ramesh Umashankar 5. Garima Mishra
Analysis of Wal Mart’s Case:
Background and brief on Walmart:
Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in the world. They are the dominant retail store in Canada, Mexico, and the United Kingdom.
When Sam Walton created Wal-Mart in 1962, he declared that three policy goals would define his business: i. Respect for the individual ii. Service to customers iii. Striving for excellence iv. Low Cost
Wal-Mart's corporate management strategy involves selling high quality and brand name products at the lowest price. In order to keep low prices, the company reduces costs by the use of advanced electronic technology and warehousing. It also negotiates deals for merchandise directly from manufacturers, eliminating the middleman.
Wal-Mart's community outreach focuses on the goals of providing customer satisfaction, involving itself with local community services, and providing scholarships.
After the Second World War, the style of retailing in the US evolved into discount merchandising. It took the form of departmentalized retail business. A discount retail store such as Wal-Mart can provide lower priced goods for consumers at lower prices by accepting lower margins, while selling greater quantities of goods. The company launched its business in small-towns throughout the South and Midwest, eventually expanding into larger cities.
Wal-Mart's strategy was to compete with its rivals and lower overhead expenses. Wal-Mart grew rapidly during the 1980s due to diversification of the company. Wal-Mart's fundamental business principles at that time were to provide "high-quality," brand name merchandise at low-prices and to locate stores in small towns.
Wal-Mart centered on
Submitted by: Group – 3
Batch – PGEMP37
Group members: 1. V. M. Pathak 2. Rajeev Jaiswal 3. Shrikant Gokhale 4. Ramesh Umashankar 5. Garima Mishra
Analysis of Wal Mart’s Case:
Background and brief on Walmart:
Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in the world. They are the dominant retail store in Canada, Mexico, and the United Kingdom.
When Sam Walton created Wal-Mart in 1962, he declared that three policy goals would define his business: i. Respect for the individual ii. Service to customers iii. Striving for excellence iv. Low Cost
Wal-Mart's corporate management strategy involves selling high quality and brand name products at the lowest price. In order to keep low prices, the company reduces costs by the use of advanced electronic technology and warehousing. It also negotiates deals for merchandise directly from manufacturers, eliminating the middleman.
Wal-Mart's community outreach focuses on the goals of providing customer satisfaction, involving itself with local community services, and providing scholarships.
After the Second World War, the style of retailing in the US evolved into discount merchandising. It took the form of departmentalized retail business. A discount retail store such as Wal-Mart can provide lower priced goods for consumers at lower prices by accepting lower margins, while selling greater quantities of goods. The company launched its business in small-towns throughout the South and Midwest, eventually expanding into larger cities.
Wal-Mart's strategy was to compete with its rivals and lower overhead expenses. Wal-Mart grew rapidly during the 1980s due to diversification of the company. Wal-Mart's fundamental business principles at that time were to provide "high-quality," brand name merchandise at low-prices and to locate stores in small towns.
Wal-Mart centered on