Case Study: Peter Georgiopoulos As A Type Of Promoters

First of all, we need to identify that Peter Georgiopoulos is a type of promoter (Stevenson, Kao, 1985), because he is an opportunity driven entrepreneur and therefore will pursuit every possible chance no matter if he already has the resources or not. Strategic orientation is the identification of opportunities and Peter G sought for opportunities in every moment and this is that drove him to success. His passion to establish his company as one of the best in shipping industry led him to search for opportunities that offered him the ability to act earlier than his competitors and gain bigger portion of the total profits of the market. An identical example is that he preferred to go public for raising capital and lose part of the ownership
He had the full knowledge of the territory that he was operating and he was capable enough not only to forecast the upcoming changes in the market but also to fulfil all these needs that would be generated. As an innovative entrepreneur he loved to undertake risks that could lead him in higher earnings and bigger success in total. Georgiopoulos preferred many times to operate his vessels in the spot market rather than in a time charter basis even if he had to break the contracts (time charters) and to pay a penalty for that. The spot market was more preferable for him as it offered much higher earnings because of the higher
Peter G had a direct communication with all the key players in the shipping industry. His management structure was flat and made of multiple informal networks. As a result, the relationship with his employees was more informal as he let them have more freedom in the way they worked and managed his business. The informal structure allowed him to be more flexible. From the moment that he started his company wanted to have this flexibility and therefore chose employees that had many years of experience and knowledge of the territory they were acting