Non Stop Yacht
Context
Non Stop Yacht S.L. (NSY) provides e-commerce service to the mega-yacht industry. It serves professionally crewed motor yachts and sailing yachts world wide. This industry includes captains, owners, crew, managers, agents, builders, repair companies, brokers, consultants and the rest of the support industry. NSY sells products from suppliers world wide - arranging for local delivery whenever possible, as well as provide information and act as an independent method of information exchange between similar service/product providers.
Founded by Paul Metcalf and based in Barcelona Spain NSY was originally launched solely as an internet business. NSY grew rapidly, achieving sales of US$200,000 in its first year. However second year sales were below investor's expectations. As performance continued to fall short of expectations and no real growth in sight, investors began to grow restless and placed substantial pressure on Metcalf to improve the company's performance. This pressure led Metcalf to consider a variety of business models that would enable him to capture value for the company.
In desperation to save his business Metcalf wanted to revisit whether he had chosen the appropriate business model to capture value from the NSY concept. In doing so he would need to look at the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with other key players in the mega yacht industry.
External Analysis
The mega yacht industry is targeted as a hobby related to the immensely wealthy and although the world was smack in the midst of a global recession the yachting industry saw continued growth because of the high net worth of individuals and corporations with excess cash reserves.
The term mega yacht is used to describe both the typical mega yacht (any yacht over 45 meters) and the super yacht. The difference between the two is generally a combination of length and amenities.
In 2002,
Non Stop Yacht S.L. (NSY) provides e-commerce service to the mega-yacht industry. It serves professionally crewed motor yachts and sailing yachts world wide. This industry includes captains, owners, crew, managers, agents, builders, repair companies, brokers, consultants and the rest of the support industry. NSY sells products from suppliers world wide - arranging for local delivery whenever possible, as well as provide information and act as an independent method of information exchange between similar service/product providers.
Founded by Paul Metcalf and based in Barcelona Spain NSY was originally launched solely as an internet business. NSY grew rapidly, achieving sales of US$200,000 in its first year. However second year sales were below investor's expectations. As performance continued to fall short of expectations and no real growth in sight, investors began to grow restless and placed substantial pressure on Metcalf to improve the company's performance. This pressure led Metcalf to consider a variety of business models that would enable him to capture value for the company.
In desperation to save his business Metcalf wanted to revisit whether he had chosen the appropriate business model to capture value from the NSY concept. In doing so he would need to look at the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with other key players in the mega yacht industry.
External Analysis
The mega yacht industry is targeted as a hobby related to the immensely wealthy and although the world was smack in the midst of a global recession the yachting industry saw continued growth because of the high net worth of individuals and corporations with excess cash reserves.
The term mega yacht is used to describe both the typical mega yacht (any yacht over 45 meters) and the super yacht. The difference between the two is generally a combination of length and amenities.
In 2002,