Case Study Report: Wegmans

Case Study Report: WEGMANS Read the following case and answer the questions in an individual report. Apply concepts learnt in the course and do additional library search to analyze the case. Your report should not exceed 800 words (state number of words at the end of the report. This assignment carries 10% of your total course marks and is due in Week 9ʼs tutorial. Submit a hard copy to your tutor and a soft copy to Blackboard (under Assignments; this is a SafeAssign-enabled dropbox, which checks plagiarism automatically. Please observe universityʼs plagiarism rules.) Picture this scenario: You’re about to go home for the day and your spouse or roommate asks you to stop by the grocery on the way home. “OK,” you say, though the errand doesn’t exactly fill you with anticipation or excitement. It might if you had a Wegmans on your way home, however. Shopping at Wegmans, a privately held chain of 67 grocery stores in New York, Pennsylvania, New Jersey, and Virginia, is viewed as a fun event—so much so that the company received over 3000 letters from around the country trying to persuade the chain to expand to new cities. Wegmans understands that successful grocery stores must combat this sobering statistic: 84% of consumers believe that all grocery stores are alike. Why travel an extra two blocks to go to a different store? Wegmans has created its own unique identity by offering more of virtually everything, including 500 varieties of cheese and bookstores, child play centers, and dry cleaners within its stores. It also stops at nothing to make customers happy, including sending a chef to a customer’s home to correct a food order mistake, or cooking a family’s Thanksgiving turkey at the store because Mom bought one that was too big for the oven. How does Wegmans create a shopping experience like no other? By being an employer like no other, as Wegmans finished first on the list of Fortune’s 100 Best Companies to Work For in 2005 and third in 2007. The smiles customers