Case Study: Safeway And Pepsico

1. What is a potential benefit of supply chain visibility? The benefit of a supply chain visibility is that the organization can view a product’s lifecycle from its beginning conception, through the manufacturing process ending with the customer’s product experience (Musa & Gunasekaran & Yusuf, 2014). In regards to Safeway and PepsiCo, they implemented programs along with other vendors that allowed them to save money. Safeway’s Data Visibility program, which is very forward thinking, along with PepsiCo’s 360 Retail execution program was taken to the next level by Deloitte Consulting. Partnering with the two this created an effective way to resolve massive amounts of data (Turban & Volonino & Wood, 2015, pg 370).

2. What was the limitation of Excel-based data analytics at Safeway? The limitation of the Excel based data analytics is a spreadsheet, with rows and columns. This spread sheet limited the amount of information that was represented in the company’s report. The
What steps did Safeway and PepsiCo undertake to arrive at their data visualization solution? Safeway and PepsiCo collaborated to figure out how to limit the “number of days of supply”. The steps that were undertake included, how to feed the huge datasets into the visualization software, the best way to display the data visually and how to gather feedback (Turban & Volonino & Wood, 2015, pg 370).
5. What did Safeway learn from its data visualization dashboards? Safeway learned that several stores were experiencing an unequal number of stockouts and they were able to regulate their supply chain strategy in an attempt to even the demand. They also learned that they were sending contradictory prediction to their vendors (Turban & Volonino & Wood, 2015, pg 371).
6. What were the two operational improvements at Safeway? The two operational improvements at Safeway were the improved forecast accuracy by 35 percent, and the reduced on-hand warehouse inventory (Turban & Volonino & Wood, 2015, pg