Preview

Case Study: Specialist Market Analysis Bastion Brands

Satisfactory Essays
Open Document
Open Document
196 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study: Specialist Market Analysis Bastion Brands
specialist services sources of advice cost
Market analysis Bastion Brands Marketing Agency $1200
Economic cycle trends
Average disposable income
Current interest rate Morgan Consulting $1500
Household structure Corporate Advisory - Industrials $800
Coffee substitute products Australian coffee industry association $0
Corporate social responsibility Australian Centre for Corporate Social Responsibility $0
Environmentally friendly ‘green’ products National GreenPower Accreditation Program $0
Regulatory environment and legislation Australian Trade Commission $0
Compliance with standards and codes Standards Australia $0
Water restrictions Department of Industry $0
Infrastructure - transport, communications and services Department of Infrastructure

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Brand case Study

    • 541 Words
    • 3 Pages

    Since opening in a suburb of a major metropolitan area two years ago, Pablo’s Pepper Pizza has consistently had a huge line of customers waiting for a table. Pablo, the owner, attributes this to his strong belief that customers are entitled to high quality food at inexpensive prices. His brand promise is to consistently create a fun, family-oriented environment centered around great food that won’t break the budget. This idea is demonstrated at many different touchpoints with customers. Parents can enjoy the $5.00 all-you-can-eat pizza and salad buffet while watching the game on the television screen. Kids receive a complimentary activity book along with a packet of crayons and unlimited trips to the dessert bar stocked with fruit, pizza, and cookies. From time to time, Pablo even personally invites the children to watch the pizzas being made through a glass window. The employees seem to enjoy this as much as the children do, especially when the children smile as the pizza dough is tossed high into the air. It’s a good thing, too – a friendly attitude is stressed at weekly staff meetings. During this time, Pablo also reminds the cooks to keep a fresh supply of a variety of pizzas on the buffet line, and he instructs the bussers to quickly clear dirty plates from the tables. All this must be working because the place is still packer!…

    • 541 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    L Brands: A Case Study

    • 333 Words
    • 2 Pages

    L Brands, the parent company of Victoria's Secret and Bath & Body works, sells lingerie, personal care & beauty products, apparel, and accessories. It owns the brands Victoria's Secret, PINK, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co., and Henri Bendel brands and stands as one of the largest specialty retailers in the U.S. with over 2,600 US specialty stores. It does also operate in Canada and in 40 other countries, through licensing and franchise agreements. In addition, it uses the online channel.…

    • 333 Words
    • 2 Pages
    Good Essays
  • Good Essays

    BMF consulting has evaluated the structure of Global Household Brands, in order to give recommendations for possible growth and stability for the future of the company. In this analysis, I have gathered information regarding financial statements, internal and external factors in Global Household Brands competitive structure, and strategic priorities in order for the company to grow in the household product industry.…

    • 1668 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Eco 365

    • 792 Words
    • 4 Pages

    In review of recent consumption patterns, the coffee market has experienced many changes according to an article written by Daniel Harrington. The article was titled “Coffee Prices 2011-2012 – Coffee Price Increase – Coffee Shortage”, which detailed the various aspects that are altering the standard consumption patterns in the economy for coffee.…

    • 792 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Heb Own Brands Analysis

    • 934 Words
    • 3 Pages

    Rob Price was recently made vice president of Own Brands, which was the private label of H-E-B. The chairman, Charles Butt, had a real interest in growing the sales of the Own Brand product line. At the time, Own Brand represented 19% of sales while national brands accounted for the rest, which was opposite of 30 years ago when Charles took responsibility for the business. Charles gave Rob a goal to increase the sales of Own Brand’s private label by 11% in the next five years to bring it up to a 30-70 ratio of private and national brands, respectively. The increase needed to be across all product lines, but Rob had a specific assignment regarding the Own Brand’s bottled water under the label Glacia.…

    • 934 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    At the beginning , Joe positioned the market as the “ convenience store”, which arouse…

    • 725 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ordinary Life is creating the most unforgettable and dynamic stage for all brands to display their products. Ordinary Life works closely with the media to make sure all brands’ product get the most exposure, and also constantly cooperate with the all brands to build their image in order to attract more customers. Ordinary Life also introduces an environmental friendly image to the customers to demonstrate that all brands are caring for the consumers’ future while still retaining the stylish design.…

    • 80 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    A Web of Brands

    • 535 Words
    • 3 Pages

    In Naomi Klein’s A Web of Brands , published in Fences and Windows 2002, the author shows “that the economic divide is widening and cultural choices are narrowing” (P.24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about how in the 30 and 40’s immigrants where running around and how they are still around the same place now. She then continues to tell us about the 12 story warehouse and how they are all stuck there because of there harsh realities in the oeconomy. She then talks about sweat shops and how hard of a life they have. She talks about how they are a little bit alike because they are both towards the same side of their economic chain. She says its not that small a planet at all when they all have these hardships everywhere.…

    • 535 Words
    • 3 Pages
    Good Essays
  • Good Essays

    1. What are the primary driving forces in the U.S fast food industry in 2004…

    • 1312 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Mgt/230 Week 3

    • 867 Words
    • 4 Pages

    Grant, L. (2005). Capitalizing on coffee. Smart Business Los Angeles, 1(5), 8-8. Retrieved from http://search.proquest.com/docview/203175672?accountid=35812…

    • 867 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Contents[hide] * 1 Usage * 2 History * 3 Regulation * 3.1 Australia * 3.2 Canada * 3.3 Norway * 3.4 USA * 4 Examples * 5 Opposition to greenwash * 6 See also * 7 References * 8 Further reading * 9 External links…

    • 11500 Words
    • 46 Pages
    Good Essays
  • Powerful Essays

    Culpan, R. (1991) cited in Gong, W. (2009). National Culture and Global Diffusion of Business-To Consumer E-Commerce. Cross Cultural Management: An International Journal. [Internet], 16 (1), pp. 83-101, Available from: [Accessed 29 December 2010].…

    • 7424 Words
    • 30 Pages
    Powerful Essays
  • Satisfactory Essays

    The management issue, ethical responsibility can be identified when the company Pacific Brands had announced that they were closing all seven factories in Australia and moving the manufacturing overseas due to the fact that labour would be much cheaper overseas as well as Australian’s would be paying less money for the same clothes. This highlight’s Pacific Brand’s action to take the company overseas, being negative aspect of ethical responsibility. This selfish act would give the business a bad name/reputation. A multinational company may move its manufacturing facility to a developing country to reduce costs. Practices acceptable in that country, such as child labour, poor health and safety, poverty-level wages and coerced employment, will not be tolerated by an ethical company (Lynne MacDonald, 2011). Pacific Brands has displayed no duty to follow a morally correct path with the organisation in terms of ethical responsibility. Although it can be argued that this action to move overseas would increase employment opportunities overseas.…

    • 270 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Coffee and Starbucks

    • 2474 Words
    • 10 Pages

    Starbucks Coffee Corporation is facing some strategic decisions on its current policy with regard to partnering with NGOs. Starbucks has a long history of social involvement. “CSR originated in 1994 as the Environmental Affairs Department with a budget of $50,000; by 2002, the 14-member department had a budget of 6 million. (Austin & Reavis, 2004) Recently Starbucks completed a six year, $450,000 project with Conservation International; an NGO that 's mission “is to conserve the earth 's natural heritage and it 's global biodiversity, as well as to demonstrate that human societies are able to live harmoniously with nature. (Austin & Reavis, 2004) At the time CI had a staff of 776, overseeing projects in more than 30 countries on four continents. Roughly two thirds of CI 's staff worked in the field and 90% were citizens of those countries. (Austin & Reavis, 2004) Working with CI on the Chiapas Project, dedicated to working with coffee farmers to stop the destruction of rain-forests by farming and to promote shade-grown coffee which is sustainable, Starbucks has learned that it needs a clearer policy with regards to partnering with other NGOs in the future. Several challenges arose when Starbucks was working with CI on the Chiapas Project, and they both learned valuable lessons. Starbucks needs to consider how valuable the Starbucks-CI alliance had been and what it future might be. Is the approach sustainable? What should be the ongoing strategy for shade-grown coffee? Next, how should new coffee purchasing guidelines be implemented? How should Starbucks and CI approach other roasters to adopt the sourcing guidelines? Finally, how should Starbucks address the Fair Trade movement?…

    • 2474 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Nike Brand Analysis

    • 1558 Words
    • 7 Pages

    1. What is the positioning strategy of the brand ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials?…

    • 1558 Words
    • 7 Pages
    Good Essays