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Case Study Starbucks Coffee to Go to Mobile Commerce

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Case Study Starbucks Coffee to Go to Mobile Commerce
Case Study

Starbucks coffee to go to mobile commerce

Mobile commerce is pushed constantly. In this case, Starbucks started a new attempt that encouraged on-site customers to text to receive offers for discounts and drink upgrades, then customers may pay the bills smoothly by 2D barcodes were scanned. Moreover, it also explored in other fields such as how to build loyalty, traffic, and mobile edge through mobile commerce.

1. Why do businesses need information technology? What are the advantages and disadvantages you see within the organization?

Because of the implement of mobile commerce, Starbucks could build the loyalty of existing customers and attract more new customers through give them more accurate promotion information. Starbucks can get more profits through this ploy.

The advantage of mobile commerce is that it could build the loyalty of existing customers and attract more new customers, so that it can get more profits.

Some critics thought the effort fell short, they blamed the shortcoming on Starbucks’ fear of customers uploading information might interfere with point of sale system.

2. How can an understanding of the overall organization’s strategic goals aid in planning? What are the potential problems?

The strategic goal of Starbucks is to increase its build customer loyalty and attract more new customers, so that it could get more profits. Starbucks discover that they should give more information to customers by mobile commerce, such as make new applications and new mode of payment by mobile.

Mobile commerce still is a incomplete business model, this app allow user to select favorite store locations and beverage preferences, but nothing customers can do with the information.

3. As a manager, you need to analyze information from a wide variety of sources. What information do you need to make decisions? Where would you find it?

The information I need to make decisions is the user experience with the app
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