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Case Study: Takealot. Com

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Case Study: Takealot. Com
Question 2

Introduction

Takealot.com is one of South Africa fastest growing and largest online retail stores. This great e-commerce business was officially launched in 2011 after the acquisition of Take2.com by Kim Reid who is a former senior executive at Naspers and the US based hedge fund, Tiger Global. Takealot.com offers a service of online shopping to consumers. This business was developed with a simple vision and goal in mind which is to offer a one stop customer focused online retail store (internet mall), offering a variety of products. Takealot.com uses the internet and the web for transactions in their business.

Takealot merged successfully on the 1 May 2015 with Kalahari.com. Kalahari had been in the market for 17 years prior to this merger however they have been battling for a few years with growth. Takealot shed more information on the new ownership as Kalahari.com has been transferred into Takealot.com with Naspers and Tiger Global Management each owning 42% of this …show more content…
(Reid, K 2014), confirmed that it was decided by management that Takealot brand would be better suited to take this merger to another …show more content…
Even though the takealot.com brand is not very old compared to Kalahari.com it has a very credible growth and great customer service track record of which Kim Reid’s team is very proud of. This company is built on a simple idea which is that “the customer comes first “and they will continue to focus on the customer while strengthening and building their brand and
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