Case Study: The Federal Trade Commission

When deciding who wins the case, it is the Federal Trade Commission (FTC). The use of deceptive or unfair advertising is prohibited under Section 5 of the FTC.
Misleading marketing happens where a seller creates a falsification in an advertisement that is possible to misinform a practical consumer. Deceptive advertising also take place where a vendor formulates an intentional claim in its marketing it might not substantiate. The court held that together the name and advertising of rejuvenescence cream were deceptive. The name and advertising of the cream both recommended that the goods would reinstate wetness in the user's skin and offer the skin a harty, young-looking appearance. The FTCs professionals stated that it was impracticable for