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Case Study: Uber Australia's Success In Australia

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Case Study: Uber Australia's Success In Australia
Uber Australia’s revenue doubles from $18 million
Uber has seen a great success in Australia. On account of this, Uber Australia’s revenue has doubled to $36million in 2016. In the last financial year the revenue of the company is $18 million. The company said that, it only counts 75% of each transaction the other 25% is linked with Netherlands, which is the low tax jurisdiction country. The entity will then pay a fee to Uber Australia for providing the service support in Australia.
The accounts of Uber show that, how much the company has repaid from its parent company for its support and marketing costs. From this the profit of Uber Australia has increased to $1.8 million from $474,000 a year. The biggest expense was spent on the administration
…show more content…
This surge pricing was followed by Uber to give incentives for the drivers and also to increase the supply during the peak periods. There was a 0.2% less and this led to the small rise in the cost of the ride. This rise happened in the case of Uber as well as the taxis. At the end of the day, Users were not affected by the surge …show more content…
From the users point of view, they want, clear pricing, convenience, clean, superior cars and cheaper pricing.
When Uber was first introduced in San Francisco, the average taxi prices have fell down by 65%. At that time catching an Uber was more frequently than catching a taxi. Uber has introduced a mapping concept in its ride-hailing services.
This mapping concept will take Uber to the next level. Behind every successful Uber ride there is a technology at the back of it. This maps concept is featured with the mobile maps and GPS. This concept will allow the user to match with the closest driver and it will navigate the driver through the fastest route, which has less traffic and short distance.
The next improvements on maps are that, they are trying to tailor the maps with the user experiences. Uber introduces new innovations frequently. It attempts to bring the new concepts, which can profit the users and also the company. The technology will take the company to the next level. And the company will continue to have success by its concepts and

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