Case Study: Wawa Inc.

Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Now, Wawa is your all day, every day stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. A chain of more than 645 conveniences retail stores (over 365 offering gasoline), Wawa stores are located in Pennsylvania,
The dough is from Philadelphia's Amaroso's Baking Company and its baked fresh in the store. You can get a 4-inch Junior, a 6-inch Shorti, or a 10-inch Classic and choose from one of 32 original combinations including the Buffalo Breaded Chicken, the Pepperoni Pizza, and the Oven Roasted Turkey. You can also build your own hoagie.
2) All the other hot and freshly prepared food
Most people don't associate convenience stores with fresh, good food. Wawa has managed to become an anomaly in that respect. In addition to the famous hoagies, Wawa offers dozens of other freshly prepared menu items, including quesadillas, soups, salads, wraps, and snacks like hot stuffed pretzels and buffalo chicken bites. Wawa also sells a range of desserts, including the oven-baked S'More Pie.
Some of its menu items are also surprisingly sophisticated. "Lobster bisque and prime rib are two surprises on the Wawa menu; Neither is quite expected when one thinks of convenience store food, but there they are," Tessa Kettelberger wrote on the blog PhillyBurbs.com. "Sure, they may not be the same at Wawa as they are at a nice restaurant, but still, I love being able to order more 'sophisticated' foods at Wawa."
3) The free ATMS
Wawa doesn't charge for cash
"Starbucks built its cult following by making its stores inviting places to linger for an hour; Wawa stays popular by getting everyone the hell out," Don Steinberg wrote in Philadelphia magazine. "Everything is designed for speed, which translates to turnover, customer contentment and, essentially, profit."The house-brand foods and drinks. You can get stuff at Wawa that you can't get anywhere else. Wawa has its own dairy farm, which opened in 1903, where it produces its own ice cream and milk. Wawa also has its own branded coffee, iced tea, soda, orange juice and