Case Study: Why Are College Athletes Not Paid
If College Sports is a Million Dollars Market, Why Are College Athletes Not Paid?
Post University
If College Sports is a Million Dollars Market, Why Are College Athletes Not Paid?
College football and basketball athletics at most NCAA division one schools are big business industry. In most division one school, college Football revenues can gross up to 90 million dollars in revenue, and college basketball revenues can be as high as 48.8 million dollars. For last year’s Bowl Championship Series (BCS) champion, the University of Alabama has brought in over 82 million dollars in revenue. That was fifth highest gross in college football in 2012 football season. The University spends about 31.9 million dollars on their team expenses, allowing the University to profit about 45.1 million dollars. Who gets this left over millions? It is surely is not the college athletics. According to an article by Gregg Doyel (2013), the National College Players Association, the average college football player owes more than $3,000 from their own pocket pre a year. If you times that by four plus the four years …show more content…
scholarship, he is paying 12,000 dollars. Kristis Dosh (2012) from ESPN stated that University of Louisville baseball team earned 48.8 million dollars in revenue for the 2011 season. So who is really profiting from college athletics, is it the colleges or the athletics?
Colin Howarth (2012), a sports reporter stated although many collegiate athletes do receive a free college education, he does not believe that it is enough. He also believes that college athletics should receive payments directly from the NCAA or through television contracts, but not from the school. The television networks, college boosters, and sponsor help the NCAA produces one millions of dollars every year. A sports article by Colin Howarth (2012) stated that "Two years ago the NCAA agreed to a 14-year deal with CBS Sports and Turner Broadcasting System, Inc. to broadcast the Division-I Men’s Basketball Tournament for more than $10.8 billion. So, for one month a year, CBS Sports, TBS, and their secondary channels are allowed to televise the tournament for nearly $11 billion and the players do not get any of it". How is this fair for the college basketball players who goes out on the hardwood, and perform at a top level each night without earning a paycheck? These basketball players do not get any of the profits from their performance. Last year the NBA draft did not have any college athletic from the University of Louisville drafted to any NBA team. Three of their athletic were eligible to enter the NBA draft, but only Terrence Jennings of the University of Louisville entered his name. So why is it that the NCAA does not change the rule that will allow the school or even them to pay their players?
Libby Sander (2010), a sport reporter stated: that the Southeastern Conference (SEC) is now making over 1 billion dollars. That money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contracts that brought in little over 1 billion dollars in 2009-2010 season. He also stated that the biggest boost in the SEC came from the University of Alabama at 129.3 million dollars, but still none of that money goes to any of the players. The thirty pick in the NFL 2011 draft was Marcell Dareus, who came from the University of Alabama. How was it fair for Marcell Dareus to play three season at the University of Alabama for free when the University was making over 76.8 million dollars. In the 2010 college football season, the head football coach for the University of Alabama (Nick Saban) made about 4.6 million dollars that year for being the head coach. Nick Saban never put on a helmet, or even a uniform, but the NCAA allow the University to pay him for his services. The cheapest coach on the University payroll is Willie Carl Martin at 120 thousand dollars. So why it is hard for the NCAA paid their college athletics? The two biggest sports produce the biggest income in the NCAA. These two sport help build new builders, stadiums, arenas, and also help expand the college campus. But still we hear stores of college athletics not able to buy their own jerseys, or even eating only having enough money to but roman noodles for dinner. Colleges are not the only ones profiting from their athletes hard work and talents on the playing field, other business do as well. A report by director of sports business specialization at Fordham University Mark Conrad (2013), reporting that EA Sports is making millions off players during and after college and players do not get anything. The way they get over on paying players, is not putting the name on the jerseys in video game. Scott Minto (2013), director of San Diego State University 's sports business program stated that college player likenesses are in video games, on shirts and caps. Once again the college athletes in being use in marking and not receive any of the profit. He also said that they also added value to their schools. One example is the current Heisman award winner Johnny Manziel, he help his University gain 37 million dollars from media exposure because he became the first freshman to win the Heisman Trophy. Out of those 37 million dollars, Johnny Manziel was unable to receive any of that money due to NCAA rules.
The United Parcel Service (UPS) became the number one top big advertiser company firm in college sport in 2011.
The collegestats.org (2011) reported that a massive, multi-year deal with marketing firm IMG College, the Big Ten, and the Pac-12 to market to 68 schools across the country worth 25 million dollars a year. Over many different companies also pay college to market their logo to help promote their business. Some of companies are Under Armor, Nike. Yes the college athletes get to wear the merchandise, but it is the colleges that receive the money to help promote their stuff. It is estimated on average the college athletes may wear anywhere from five hundred dollars to over a thousand dollars-worth merchandise. These colleges receive over millions of dollars from Theses Company each time the athletes wears their
merchandise.
In conclusion, I strongly believe that college athletes receive the short end of the stick when it comes to income revenue. Big name conferences such as SEC are profiting over a billion dollars of revenue while the college students receive nothing. In addition the Heisman winning Johnny Manziel from Texas A&M University salary for 2012 was zero dollars, but the head coach of Alabama Nick Saban is one of the highest paying coaches in college football. The NCAA needs to rethink on paying their college athletes, especially the two biggest profitable sports that are basketball and football. I also believe that it is not fair that these big name companies are making big money off these athletes, but will not pay them.
References
Doyel, Gregg (2013): College athletes really owe schools money? Then they must be paid. Online columnist, http://www.cbssports.com/collegefootball/story/21575106/if-college-athletes-really-owe-schools-money-then-they-must-be-paid
Dosh, Kristi (2012): Texas tops in football profit and revenue. Online article by ESPN.com, http://espn.go.com/blog/playbook/dollars/post/_/id/2556/texas-tops-in-football-profit-revenue
Dosh, Kristis (2012): Men 's College Basketball Nation Blog. Online article by ESPN.com, http://espn.go.com/blog/collegebasketballnation/tag/_/name/revenue
Jessop, Alicia (2012): College basketball revenue and game attendance. Online article, http://businessofcollegesports.com/2012/03/05/college-basketball-revenue-and-game-attendance/
Howarth, Colin (2012): College athletes deserve to be paid for play, student says. Online article http://www.ramcigar.com/college-athletes-deserve-to-be-paid-for-play-student-says-1.2910556#.UR_3n6XhDJw
Wolverton, Brad (2010): Southeastern conference passes $1-billion in revenues. The Chronicle of Higher Education online article, http://chronicle.com/blogs/players/southeastern-conference-passes-1-billion-in-revenues/27891
Kleph (2012): Alabama Coaching Salaries. SB Nation online article, http://www.rollbamaroll.com/2010/6/24/1534102/alabama-coaching-salaries
Koba, Mark (2013): How college athletes could end up getting paid like pros. online article, http://www.cnbc.com/id/100420450/How_College_Athletes_Could_End_Up_Getting_Paid_Like_Pros
Collegestats.org (2011): The biggest advertisers behind college sports. Online article, http://collegestats.org/articles/2012/08/the-biggest-advertisers-behind-college-sports/
ESPN.com (2008): College athletics revenues and expenses-2008. Online article, http://espn.go.com/ncaa/revenue
National College Players Association (2013): “the average college football player owes more than $3,000 from their own pocket pre a year.”
Drexel University (2013): “Turns out, according to the study, the average college football or men 's basketball player owes more than $3,000”
NCAA
Post University
If College Sports is a Million Dollars Market, Why Are College Athletes Not Paid?
College football and basketball athletics at most NCAA division one schools are big business industry. In most division one school, college Football revenues can gross up to 90 million dollars in revenue, and college basketball revenues can be as high as 48.8 million dollars. For last year’s Bowl Championship Series (BCS) champion, the University of Alabama has brought in over 82 million dollars in revenue. That was fifth highest gross in college football in 2012 football season. The University spends about 31.9 million dollars on their team expenses, allowing the University to profit about 45.1 million dollars. Who gets this left over millions? It is surely is not the college athletics. According to an article by Gregg Doyel (2013), the National College Players Association, the average college football player owes more than $3,000 from their own pocket pre a year. If you times that by four plus the four years …show more content…
scholarship, he is paying 12,000 dollars. Kristis Dosh (2012) from ESPN stated that University of Louisville baseball team earned 48.8 million dollars in revenue for the 2011 season. So who is really profiting from college athletics, is it the colleges or the athletics?
Colin Howarth (2012), a sports reporter stated although many collegiate athletes do receive a free college education, he does not believe that it is enough. He also believes that college athletics should receive payments directly from the NCAA or through television contracts, but not from the school. The television networks, college boosters, and sponsor help the NCAA produces one millions of dollars every year. A sports article by Colin Howarth (2012) stated that "Two years ago the NCAA agreed to a 14-year deal with CBS Sports and Turner Broadcasting System, Inc. to broadcast the Division-I Men’s Basketball Tournament for more than $10.8 billion. So, for one month a year, CBS Sports, TBS, and their secondary channels are allowed to televise the tournament for nearly $11 billion and the players do not get any of it". How is this fair for the college basketball players who goes out on the hardwood, and perform at a top level each night without earning a paycheck? These basketball players do not get any of the profits from their performance. Last year the NBA draft did not have any college athletic from the University of Louisville drafted to any NBA team. Three of their athletic were eligible to enter the NBA draft, but only Terrence Jennings of the University of Louisville entered his name. So why is it that the NCAA does not change the rule that will allow the school or even them to pay their players?
Libby Sander (2010), a sport reporter stated: that the Southeastern Conference (SEC) is now making over 1 billion dollars. That money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contracts that brought in little over 1 billion dollars in 2009-2010 season. He also stated that the biggest boost in the SEC came from the University of Alabama at 129.3 million dollars, but still none of that money goes to any of the players. The thirty pick in the NFL 2011 draft was Marcell Dareus, who came from the University of Alabama. How was it fair for Marcell Dareus to play three season at the University of Alabama for free when the University was making over 76.8 million dollars. In the 2010 college football season, the head football coach for the University of Alabama (Nick Saban) made about 4.6 million dollars that year for being the head coach. Nick Saban never put on a helmet, or even a uniform, but the NCAA allow the University to pay him for his services. The cheapest coach on the University payroll is Willie Carl Martin at 120 thousand dollars. So why it is hard for the NCAA paid their college athletics? The two biggest sports produce the biggest income in the NCAA. These two sport help build new builders, stadiums, arenas, and also help expand the college campus. But still we hear stores of college athletics not able to buy their own jerseys, or even eating only having enough money to but roman noodles for dinner. Colleges are not the only ones profiting from their athletes hard work and talents on the playing field, other business do as well. A report by director of sports business specialization at Fordham University Mark Conrad (2013), reporting that EA Sports is making millions off players during and after college and players do not get anything. The way they get over on paying players, is not putting the name on the jerseys in video game. Scott Minto (2013), director of San Diego State University 's sports business program stated that college player likenesses are in video games, on shirts and caps. Once again the college athletes in being use in marking and not receive any of the profit. He also said that they also added value to their schools. One example is the current Heisman award winner Johnny Manziel, he help his University gain 37 million dollars from media exposure because he became the first freshman to win the Heisman Trophy. Out of those 37 million dollars, Johnny Manziel was unable to receive any of that money due to NCAA rules.
The United Parcel Service (UPS) became the number one top big advertiser company firm in college sport in 2011.
The collegestats.org (2011) reported that a massive, multi-year deal with marketing firm IMG College, the Big Ten, and the Pac-12 to market to 68 schools across the country worth 25 million dollars a year. Over many different companies also pay college to market their logo to help promote their business. Some of companies are Under Armor, Nike. Yes the college athletes get to wear the merchandise, but it is the colleges that receive the money to help promote their stuff. It is estimated on average the college athletes may wear anywhere from five hundred dollars to over a thousand dollars-worth merchandise. These colleges receive over millions of dollars from Theses Company each time the athletes wears their
merchandise.
In conclusion, I strongly believe that college athletes receive the short end of the stick when it comes to income revenue. Big name conferences such as SEC are profiting over a billion dollars of revenue while the college students receive nothing. In addition the Heisman winning Johnny Manziel from Texas A&M University salary for 2012 was zero dollars, but the head coach of Alabama Nick Saban is one of the highest paying coaches in college football. The NCAA needs to rethink on paying their college athletes, especially the two biggest profitable sports that are basketball and football. I also believe that it is not fair that these big name companies are making big money off these athletes, but will not pay them.
References
Doyel, Gregg (2013): College athletes really owe schools money? Then they must be paid. Online columnist, http://www.cbssports.com/collegefootball/story/21575106/if-college-athletes-really-owe-schools-money-then-they-must-be-paid
Dosh, Kristi (2012): Texas tops in football profit and revenue. Online article by ESPN.com, http://espn.go.com/blog/playbook/dollars/post/_/id/2556/texas-tops-in-football-profit-revenue
Dosh, Kristis (2012): Men 's College Basketball Nation Blog. Online article by ESPN.com, http://espn.go.com/blog/collegebasketballnation/tag/_/name/revenue
Jessop, Alicia (2012): College basketball revenue and game attendance. Online article, http://businessofcollegesports.com/2012/03/05/college-basketball-revenue-and-game-attendance/
Howarth, Colin (2012): College athletes deserve to be paid for play, student says. Online article http://www.ramcigar.com/college-athletes-deserve-to-be-paid-for-play-student-says-1.2910556#.UR_3n6XhDJw
Wolverton, Brad (2010): Southeastern conference passes $1-billion in revenues. The Chronicle of Higher Education online article, http://chronicle.com/blogs/players/southeastern-conference-passes-1-billion-in-revenues/27891
Kleph (2012): Alabama Coaching Salaries. SB Nation online article, http://www.rollbamaroll.com/2010/6/24/1534102/alabama-coaching-salaries
Koba, Mark (2013): How college athletes could end up getting paid like pros. online article, http://www.cnbc.com/id/100420450/How_College_Athletes_Could_End_Up_Getting_Paid_Like_Pros
Collegestats.org (2011): The biggest advertisers behind college sports. Online article, http://collegestats.org/articles/2012/08/the-biggest-advertisers-behind-college-sports/
ESPN.com (2008): College athletics revenues and expenses-2008. Online article, http://espn.go.com/ncaa/revenue
National College Players Association (2013): “the average college football player owes more than $3,000 from their own pocket pre a year.”
Drexel University (2013): “Turns out, according to the study, the average college football or men 's basketball player owes more than $3,000”
NCAA