Case D Full Answers
1.How is it possible, as Braddock noted, to have a great deal of data but little information? How does the SAP database and business intelligence component change this?
Fresh Direct is a New York online grocery firm aiming to offer higher quality food with the best price which is 10-15% less than the local competitors and home delivery.
The Fresh Direct has 300,000-square-foot headquarter and 1,500 employees. 8,500 products and 200,000 customers active in every day transaction. So every second there will be numerous data flowing into the company’s center. But the company lacks of a significant information system to deal with those data. They tried to use technology to convert the data to reports of real time information in order to help managers look deeply into the field and react quickly to the customers. But the reports cannot give meaningful information from the data. They didn’t have system in place to gain visible performance, if they have problems, they can get the useful information in times. They need to compare numbers of reports which is time-consuming. SAP build a bridge between numerous data and useful information by bring data to multiple systems into one report in real time. SAP object and intelligence component can help them get meaningful reports without spending lots of money and helping them simplify the data and understand the problem they are facing. So the company can see the data with SAP business object in a new way they never used before.
2. What is meant by “visibility into the workflow” and why is it important to Fresh Direct’s success? What are exception screens and how are they used?
The “visibility into the workflow” indicates the demand for monitoring daily operation, from getting the order to delivering products. Apparently an advanced information system could help enterprise solve the problems occurring in operation by instant communication. In other words, this information system enhances the “visibility into the
Fresh Direct is a New York online grocery firm aiming to offer higher quality food with the best price which is 10-15% less than the local competitors and home delivery.
The Fresh Direct has 300,000-square-foot headquarter and 1,500 employees. 8,500 products and 200,000 customers active in every day transaction. So every second there will be numerous data flowing into the company’s center. But the company lacks of a significant information system to deal with those data. They tried to use technology to convert the data to reports of real time information in order to help managers look deeply into the field and react quickly to the customers. But the reports cannot give meaningful information from the data. They didn’t have system in place to gain visible performance, if they have problems, they can get the useful information in times. They need to compare numbers of reports which is time-consuming. SAP build a bridge between numerous data and useful information by bring data to multiple systems into one report in real time. SAP object and intelligence component can help them get meaningful reports without spending lots of money and helping them simplify the data and understand the problem they are facing. So the company can see the data with SAP business object in a new way they never used before.
2. What is meant by “visibility into the workflow” and why is it important to Fresh Direct’s success? What are exception screens and how are they used?
The “visibility into the workflow” indicates the demand for monitoring daily operation, from getting the order to delivering products. Apparently an advanced information system could help enterprise solve the problems occurring in operation by instant communication. In other words, this information system enhances the “visibility into the