For any issues on the above case studies contact Prof Hemant Thakar
PGDM: 30th Batch Semester - II
Subject Name: Business Information Systems (201)
Case- 01
Liz Claiborne Upgrades Its Information Systems
Liz Claiborne designs and markets an extensive range of women's fashion apparel and accessories, with versatile collections ranging from casual to dressy. The company also designs and markets men's apparel and furnishings, as well as fragrances for women and men. Net sales for a recent year were a record $2.4 billion.
It should come as no surprise to anyone who has ever tried to keep up with fashion trends, that change is driving the apparel industry today. But change is occurring more than in the design of clothes. The structure and nature of retailing and manufacturing are also shifting. Geographical boundaries are disappearing. Limitations are dissolving. Above all, consumers today look for versatility and value, and they, not the retailers or manufacturers, define what constitutes those qualities. For example, the move toward casual dress is an attempt to simplify increasingly complex lives. These shifting priorities mean consumers are less loyal to brands or to stores, but