Gnt Executive Summary
Marketing Report
Executive Summary
Gem Rayner and Tara Salinger are young designers who will be designing clothes for they're new label 'GnT'. Soon they will reveal their new collection 'Sun-rise to Sun-set' and 'Sun-set to sun-rise'.
Their new fashion collection will consist of clothes that allow young women the ability to express their personal creativity and to be themselves in the clothes they wear. Currently the two young designers envisage establishing their position in the market in the eastern states before contemplating a move into the west.
The clothes will be distributed through Myer stores and will targeted to young women who are conscious of their budget.
There is currently a strong competition in the sector as new young …show more content…
The clothing they have designed allows the target markets to express their creativity and to be themselves in a way that is affordable and fashionable. The clothing sets on a natural and original style that displays the customer’s open-mindedness and their free spirit to wear whatever they want.
Competitor Analysis
During the time Gem Rayner and Tara Salinger wish to release their new label ‘GnT’ there will be strong competition in the same sector as new young designers much like themselves compete to get their range into stores the same time as existing labels reduce their prices in an attempt to retain their share of market.
Establishing Marketing Objectives
During the next five years, ‘GnT’ seeks to achieve the following financial and non-financial goals:
Financial Goals
Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines.
Increase revenues by at least 50 per cent each year.
Donate at least $25,000 a year to conservation …show more content…
There will be a variety of designs for every piece of clothing which will give the customer a large selection to choose from. The fashion line will consist of day and night clothes that will give the customer a chance to dress as they please to suit their personality.
Price: The prices are aimed to be affordable and will depend on the style and design of the fashion item. The price will ensure to attract young women who are conscious on the amount they spend on clothes
Promotion: The clothing line will be promoted on various websites such as facebook and other online sites. ‘GnT’ will also be promoted on other retailer websites on the ‘suggested links’ section. ‘GnT’ will have their own website which will provide previews of upcoming fashion clothes, clothes that are currently for sale, and special clearance items that will be deducted to the already cheap price. The clothing line will also be advertised on the Myers website which will attract customers of Myer looking for a new look and
Executive Summary
Gem Rayner and Tara Salinger are young designers who will be designing clothes for they're new label 'GnT'. Soon they will reveal their new collection 'Sun-rise to Sun-set' and 'Sun-set to sun-rise'.
Their new fashion collection will consist of clothes that allow young women the ability to express their personal creativity and to be themselves in the clothes they wear. Currently the two young designers envisage establishing their position in the market in the eastern states before contemplating a move into the west.
The clothes will be distributed through Myer stores and will targeted to young women who are conscious of their budget.
There is currently a strong competition in the sector as new young …show more content…
The clothing they have designed allows the target markets to express their creativity and to be themselves in a way that is affordable and fashionable. The clothing sets on a natural and original style that displays the customer’s open-mindedness and their free spirit to wear whatever they want.
Competitor Analysis
During the time Gem Rayner and Tara Salinger wish to release their new label ‘GnT’ there will be strong competition in the same sector as new young designers much like themselves compete to get their range into stores the same time as existing labels reduce their prices in an attempt to retain their share of market.
Establishing Marketing Objectives
During the next five years, ‘GnT’ seeks to achieve the following financial and non-financial goals:
Financial Goals
Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines.
Increase revenues by at least 50 per cent each year.
Donate at least $25,000 a year to conservation …show more content…
There will be a variety of designs for every piece of clothing which will give the customer a large selection to choose from. The fashion line will consist of day and night clothes that will give the customer a chance to dress as they please to suit their personality.
Price: The prices are aimed to be affordable and will depend on the style and design of the fashion item. The price will ensure to attract young women who are conscious on the amount they spend on clothes
Promotion: The clothing line will be promoted on various websites such as facebook and other online sites. ‘GnT’ will also be promoted on other retailer websites on the ‘suggested links’ section. ‘GnT’ will have their own website which will provide previews of upcoming fashion clothes, clothes that are currently for sale, and special clearance items that will be deducted to the already cheap price. The clothing line will also be advertised on the Myers website which will attract customers of Myer looking for a new look and