Zara and Reiss Comaparison
After approaching a Reiss and Zara Store in Oxford circus, speaking to staff and doing some more research on the internet i have come to notice both ZARA and REISS are a growing profitable companies.
When looking at REISS THE BRAND:
Reiss a retailer of “own brand” quality fashion menswear and womenswear that established itself in London in 1970. The brand has become reorganized as a progressive, fashion-led retail company. Designing and producing own –label ranges it offers an aspirational look at affordable prices
When looking at REISS THE STORE:
All the retailing shops of Reiss are in the UK and one been in Ireland. Furthermore, Reiss has 28 wholly owned shops and 4 concessions in house of Fraser. These stores are chosen in price, quality, location and their environment is carefully considered with staffing: merchandising and seasonal graphics.
Internal analysis: strengths, weaknesses and measures of capability.
Strengths:
• Bridging Brands: Reiss is a unique brand for its position because it bridges the gap between high and low priced fashion
• Store experience: Reiss carefully considers its stores with staffing, merchandising, music, seasonal graphics and location.
• Unique lifestyle: individualism is a growing trend for style conscious people
• Clothes quality: the brand has acquiring good competence and reputation in combining good quality clothes and design.
• Marketing: is an important key activity for Reiss, and there store windows and graphics do a good job it emphasis on the statement brand: individual, stylish and sexy.
Weaknesses:
• REISS website: is one of its main problems, it is a non transactional website, in an international environment you need a big platform that is a web shop.
• Lack of international management skills: problem in organizing the company abroad and in facing the competitors.
• Lack of international reputation: Reiss has no reputation internationally approaching a new market it is better to focus on fashionable
When looking at REISS THE BRAND:
Reiss a retailer of “own brand” quality fashion menswear and womenswear that established itself in London in 1970. The brand has become reorganized as a progressive, fashion-led retail company. Designing and producing own –label ranges it offers an aspirational look at affordable prices
When looking at REISS THE STORE:
All the retailing shops of Reiss are in the UK and one been in Ireland. Furthermore, Reiss has 28 wholly owned shops and 4 concessions in house of Fraser. These stores are chosen in price, quality, location and their environment is carefully considered with staffing: merchandising and seasonal graphics.
Internal analysis: strengths, weaknesses and measures of capability.
Strengths:
• Bridging Brands: Reiss is a unique brand for its position because it bridges the gap between high and low priced fashion
• Store experience: Reiss carefully considers its stores with staffing, merchandising, music, seasonal graphics and location.
• Unique lifestyle: individualism is a growing trend for style conscious people
• Clothes quality: the brand has acquiring good competence and reputation in combining good quality clothes and design.
• Marketing: is an important key activity for Reiss, and there store windows and graphics do a good job it emphasis on the statement brand: individual, stylish and sexy.
Weaknesses:
• REISS website: is one of its main problems, it is a non transactional website, in an international environment you need a big platform that is a web shop.
• Lack of international management skills: problem in organizing the company abroad and in facing the competitors.
• Lack of international reputation: Reiss has no reputation internationally approaching a new market it is better to focus on fashionable