Cathay Pacific
Hong Kong institute of Vocation Education (Haking Wong)
Department of Hotel, Service and tourism Studies
Higher Diploma in International Hospitality Management (Level 4)
HOS8407 Managerial Principles and Practices
Content 1. Company profile P.2 2. Competitive advantages P.3 3. Characteristics of competitive advantages P.3 - 6 * Value * Rareness * Limitability * Substitutability 4. SWOT analysis P.7 - 9 * Strengths * Weakness * Opportunities * Threats 5. Corporate strategy P.10 - 11 6. Reason behind the corporate strategy P.12 - 13 7. Recommendations and rationale on its corporate strategy P.14 - 15
Company Profile
Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories.
The Company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. In addition to its fleet of 138 aircraft, these investments include catering and ground-handling companies and the corporate headquarters at Hong Kong International Airport. Cathay Pacific continues to invest heavily in its home city and at 31st December 2012 had another 92 new aircraft due for delivery up to 2020. The airline recently completed construction of its own cargo terminal in Hong Kong, which commenced a staged transition of operations in February 2013
Cathay Pacific and its subsidiaries employ some 29,900 people worldwide (more than 22,800 of them in Hong Kong). Cathay Pacific is listed on The Stock Exchange of Hong Kong Limited, as are its substantial shareholders Swire Pacific Limited (“Swire Pacific”) and Air China.Cathay Pacific is a founding member of the oneworld global alliance,
Department of Hotel, Service and tourism Studies
Higher Diploma in International Hospitality Management (Level 4)
HOS8407 Managerial Principles and Practices
Content 1. Company profile P.2 2. Competitive advantages P.3 3. Characteristics of competitive advantages P.3 - 6 * Value * Rareness * Limitability * Substitutability 4. SWOT analysis P.7 - 9 * Strengths * Weakness * Opportunities * Threats 5. Corporate strategy P.10 - 11 6. Reason behind the corporate strategy P.12 - 13 7. Recommendations and rationale on its corporate strategy P.14 - 15
Company Profile
Cathay Pacific is an international airline registered and based in Hong Kong, offering scheduled passenger and cargo services to 172 destinations in 39 countries and territories.
The Company was founded in Hong Kong in 1946 and remains deeply committed to its home base, making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. In addition to its fleet of 138 aircraft, these investments include catering and ground-handling companies and the corporate headquarters at Hong Kong International Airport. Cathay Pacific continues to invest heavily in its home city and at 31st December 2012 had another 92 new aircraft due for delivery up to 2020. The airline recently completed construction of its own cargo terminal in Hong Kong, which commenced a staged transition of operations in February 2013
Cathay Pacific and its subsidiaries employ some 29,900 people worldwide (more than 22,800 of them in Hong Kong). Cathay Pacific is listed on The Stock Exchange of Hong Kong Limited, as are its substantial shareholders Swire Pacific Limited (“Swire Pacific”) and Air China.Cathay Pacific is a founding member of the oneworld global alliance,