CB Project

INDUS BUSINESS ACADEMY, BANGALORE

Consumer Behavior Report
Submitted to : Prof. Narendra Babu

Submitted by: Sarita Khotani
FPB1315/031
Group 2
CONTENT
1. A mundane Product or service costing less than $5………………………..2
a. Introduction of the interviewee
b. Product description
c. Reason to choose the product
d. Interviewee’s viewpoint
e. Analysis of the information

2. A product or service costing over $100 that performs a utilitarian function..3
a. Introduction of the interviewee
b. Product description
c. Reason to choose the product
d. Interviewee’s viewpoint
e. Analysis of the information

3. A product or service costing over $100 that, the customer feels, reveals something about the kind of personality he/she is………………………….4
a. Introduction of the interviewee
b. Product description
c. Reason to choose the product
d. Interviewee’s viewpoint
e. Analysis of the information

4. Conclusion…………………………………………………………………..5

5. Annexure 1…………………………………………………………………..6

6. Annexure 2…………………………………………………………………..8

7. Annexure 3…………………………………………………………………10

1. A mundane Product or Service costing less than $5
a. Introduction of the interviewee
Name of the Interviewee: Binny Verma
Age: 23 years and 9 months
Sex: Female
Marital Status: Unmarried
Educational Background: B. Tech
Occupation: Customer relationship Executive at Convergys
Monthly earnings: INR 25000/-
Residence: #4, 4th main road, Thaverkere, Near Health India Hospital, Bangalore
Contact No: [phone]
b. Product Description
Product: TRESemme Shampoo
Price of the Product: INR 150/-
c. Reason to choose this Product:
Girls are very conscious about their hair. They want to have long, shiny, thick and beautiful hair.
d. Ms. Binny’s Viewpoint:
Ms. Binny is a working woman and is basically from the Vishakhapatnam (A.P.). After coming to Bangalore she started facing the problem of hair fall and even after the treatments and proper eating habits, it did not stop. Also she has to go by local transport to her