Celcom Malaysi
TABLE OF CONTENTS
TABLE OF CONTENTS i 1.0 INTRODUCTION 1 1.1 Products 1 1.2 Services and Coverage 2 1.3 History 2 1.4 Current Developments 3 2.0 THE STRENGTH OF THE COMPANY 3 2.1 The strength of the company 3 2.2 The weakness of the company 4 2.3 The opportunities for the company 4 2.4 The threats for the company 5 3.0 RECOMMENDATIONS 5 4.0 CONCLUSION 6
CELCOM MALAYSIA
1.0 INTRODUCTION
Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service, using first generation NMT-900 technology. It uses the dialling prefix identifier of "013", "0148" and "019".
The mission and vision; * To delight our customers. * To build a profitable enterprise that maximizes investors return. * To empower, develop and reward our people, to become Malaysia’s preferred employer. * To build win-win relationship with all our business partners, based on mutual trust, respect and support * To work to bridge the digital divide, to build our nation and to enhance its standing abroad. * To maintain the highest levels of transparency, integrity and professionalism.
1.1 Products
Celcom continues to lead the industry in product innovation; and in 2002 Celcom’s products became more than ever. In addition to introducing three new prepaid packages, the Company introduced other innovative product offerings such as MSN Mobile Hotmail, which enables mobile phone users to receive e-mails via their mobile phones. Another innovation was Celcom’s Unified Messaging Service. This service gives customers access to all their messages, whatever the format, via whatever communications device they are using. In 2002, Celcom also became the first Malaysian communications
TABLE OF CONTENTS i 1.0 INTRODUCTION 1 1.1 Products 1 1.2 Services and Coverage 2 1.3 History 2 1.4 Current Developments 3 2.0 THE STRENGTH OF THE COMPANY 3 2.1 The strength of the company 3 2.2 The weakness of the company 4 2.3 The opportunities for the company 4 2.4 The threats for the company 5 3.0 RECOMMENDATIONS 5 4.0 CONCLUSION 6
CELCOM MALAYSIA
1.0 INTRODUCTION
Celcom (Malaysia) Berhad is the oldest mobile telecommunications company in Malaysia. Celcom is one of a member of the TM group of companies. Being one of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service, using first generation NMT-900 technology. It uses the dialling prefix identifier of "013", "0148" and "019".
The mission and vision; * To delight our customers. * To build a profitable enterprise that maximizes investors return. * To empower, develop and reward our people, to become Malaysia’s preferred employer. * To build win-win relationship with all our business partners, based on mutual trust, respect and support * To work to bridge the digital divide, to build our nation and to enhance its standing abroad. * To maintain the highest levels of transparency, integrity and professionalism.
1.1 Products
Celcom continues to lead the industry in product innovation; and in 2002 Celcom’s products became more than ever. In addition to introducing three new prepaid packages, the Company introduced other innovative product offerings such as MSN Mobile Hotmail, which enables mobile phone users to receive e-mails via their mobile phones. Another innovation was Celcom’s Unified Messaging Service. This service gives customers access to all their messages, whatever the format, via whatever communications device they are using. In 2002, Celcom also became the first Malaysian communications