INTRODUCTION
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Top of Form
Wireless communication has emerged as one of the fastest diffusing mediums on the planet, fueling an emergent "mobile youth culture that speaks as much with thumbs as it does with tongues. At one of our focus groups a teen boy gushed, "I have unlimited texts . . . which is like the greatest invention of mankind." His enthusiasm was hardly unique. Cell phone use and, in particular, the rise of texting has become a central part of teens’ lives. They are using their phones to stay in touch with friends and parents. They are using them to share stories and photos. They are using them to entertain themselves when they are bored. They are using them to micro-coordinate their schedules and face-to-face gatherings. And some are using their phones to go online to browse, to participate in social networks, and check their emails. This is the sunny side of the story. Teens are also using mobile phones to cheat on tests and to skirt rules at school and with their parents. Some are using their phones to send sexts, others are sleeping with buzzing phones under their pillows, and some are using their phones to place calls and text while driving.
While a small number of children get a cell phone in elementary school, the real tipping point for ownership is in middle school. About six in ten (66%) of all children in our sample had a cell phone before they turned 14. Slightly less than 75% of all high school students had a cell phone.
This report particularly highlights the rapid rise of text messaging in recent months. Some 72% of all US teens are now text message users, up from 51% in 2006. Among them, the typical texter sends and receives 50 texts a day, or 1500 per month. By way of comparison a Korean, Danish or a Norwegian teen might send 15 – 20 a day and receives as many. Changes in