Cerealicious: A Passionate Undertaking
I. Company background
History
Cerealicious was born out of a group's hard work and collaboration. It is one constant evolution of creative ideas, thoughtful experiments and passionate undertakings.
It all began early 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home. The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time.
The group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers. After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound. Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.
Cerealicious soon gained a loyal following especially among the young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, the group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as Ateneo de Manila University, Ateneo de Davao, and De La Salle Zobel.
ADVERTISTMENTS
Magazines
1) Smart Parenting (May '06)
2) Seventeen (July '06)
3) Entrepreneur (Jan/Feb '07)
4) F & B (Food & Beverage) Magazine (March-April '07)
5) Action & Fitness (March-April '07)
6) Chalk (April '07)
7) Candy (April '07)
8) K-Zone (April '07)
Broadsheets
1) Philippine Star (April '06)
2) Manila Bulletin (August '06)
3) Business World (August '06)
TV Appearances
ANC Money (May 5, 2006)
ABS-CBN Kabuhayang Swak na Swak (October 12, 2006)
ABS-CBN At Home Ka Dito (October 29, 2006)
QTV Sa Pulso (January 8, 2007)
GMA 7 Unang
History
Cerealicious was born out of a group's hard work and collaboration. It is one constant evolution of creative ideas, thoughtful experiments and passionate undertakings.
It all began early 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home. The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time.
The group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers. After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound. Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.
Cerealicious soon gained a loyal following especially among the young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, the group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as Ateneo de Manila University, Ateneo de Davao, and De La Salle Zobel.
ADVERTISTMENTS
Magazines
1) Smart Parenting (May '06)
2) Seventeen (July '06)
3) Entrepreneur (Jan/Feb '07)
4) F & B (Food & Beverage) Magazine (March-April '07)
5) Action & Fitness (March-April '07)
6) Chalk (April '07)
7) Candy (April '07)
8) K-Zone (April '07)
Broadsheets
1) Philippine Star (April '06)
2) Manila Bulletin (August '06)
3) Business World (August '06)
TV Appearances
ANC Money (May 5, 2006)
ABS-CBN Kabuhayang Swak na Swak (October 12, 2006)
ABS-CBN At Home Ka Dito (October 29, 2006)
QTV Sa Pulso (January 8, 2007)
GMA 7 Unang