Textual Analysis
Kayla Young
June 7, 2013
Eng. 110 Cheerios has been a trusted family favorite for many generations. A General Mills brand breakfast cereal. Which was first introduced in 1941. Cheerios commercials have been shown worldwide for many years. Cheerios are whole grain oat making them extremely good for your heart. The cereal pieces good for children being that their made into the shape of an “O”. A recent commercial has generated vituperative comments online. But General Mills says it stands by the ad. A school age young child runs into the kitchen grabs the box of cheerios from the shelf and puts it on the kitchen table where her mother is seated. The child asks her mother a simple question about cheerios. She wanted to know if cheerios were actually good for your heart. Curiosity, as to a statement her father told her. Once her mother replied yes, she read her daughter a fact off the box insuring her child. Next scene the child has gone to the living room where her father is fast asleep on the couch after a long day of work. Her father is awakening with crunchily cheerios pouring off of his chest just where his heart is. Moments later confused and calls his wife for a few questions. “Love” runs across the screen and the commercial is over. Such sweet intentions but yet so many negative views and comments. Was the world ready for the racism and insecurity this commercial imposed? Cheerios has broadcasted many commercials involving families for years. But one commercial with an interracial couple sparked so much negativity; the comments had to be disabled on the online site “YouTube” containing the segment. Interracial couples exist all over the world, all different ages. But why was this commercial made into a big controversy, for something that is so present today. This was certainly not the first commercial containing an interracial couple and their biracial child. This ad has proven that interracial couples are still not accepted in some places and by some
June 7, 2013
Eng. 110 Cheerios has been a trusted family favorite for many generations. A General Mills brand breakfast cereal. Which was first introduced in 1941. Cheerios commercials have been shown worldwide for many years. Cheerios are whole grain oat making them extremely good for your heart. The cereal pieces good for children being that their made into the shape of an “O”. A recent commercial has generated vituperative comments online. But General Mills says it stands by the ad. A school age young child runs into the kitchen grabs the box of cheerios from the shelf and puts it on the kitchen table where her mother is seated. The child asks her mother a simple question about cheerios. She wanted to know if cheerios were actually good for your heart. Curiosity, as to a statement her father told her. Once her mother replied yes, she read her daughter a fact off the box insuring her child. Next scene the child has gone to the living room where her father is fast asleep on the couch after a long day of work. Her father is awakening with crunchily cheerios pouring off of his chest just where his heart is. Moments later confused and calls his wife for a few questions. “Love” runs across the screen and the commercial is over. Such sweet intentions but yet so many negative views and comments. Was the world ready for the racism and insecurity this commercial imposed? Cheerios has broadcasted many commercials involving families for years. But one commercial with an interracial couple sparked so much negativity; the comments had to be disabled on the online site “YouTube” containing the segment. Interracial couples exist all over the world, all different ages. But why was this commercial made into a big controversy, for something that is so present today. This was certainly not the first commercial containing an interracial couple and their biracial child. This ad has proven that interracial couples are still not accepted in some places and by some