Before CGI, movies had to be about realistic situations because directors had no way to produce fantastical effects. CGI was introduced to movies, not out of necessity, but out of a desire for a better movie. Since it was not an essential part of the production as it is in video games, CGI developers had the chance to mold the technology in new ways and were able to come up with innovations that the video game industry had not yet created. George Lucas could have made the original Star Wars with the current effects and there would have been no qualms from the public as it was all he had. Instead, he craved a movie with an intriguing story and equally amazing visuals. For that reason, he created his own effects company called Industrial Light and Magic. The company became popular and by the late 80’s, they had worked on over 300 films. All these creations were desired and fully developed, not forced out of necessity, so they had the room to grow and expand in exciting …show more content…
In 2013, over 68% of Americans and Canadians over the age of 2 went to the theaters at least once whereas only 42% of Americans played video games. Movie theaters also attract more customers than theme parks and and major US sporting events combined. This increase correlates to the number of movies that use CGI as both increase annually. The number one movie worldwide this year so far is Star Wars: The Force Awakens. Continuing Lucas’s trend, the newest Star Wars is packed with brilliant CGI. It was the continuation of an amazing series that drew viewers in but it was the spectacular effects that left them satisfied. These effects also attracted viewers that were new to the series. This is proof that CGI improvements bring new and returning consumers every