Champagne E business Idea
Executive summary
Champagne is one of the most famous French product in the world, all characteristic carried by this product create a very special reputation for it. This reputation is an important asset on foreign market. In this report a website is created in order to sell champagne in three national target market: China, Japan and Australia. Each market have predisposition to this product and show strength, weakness, opportunities but also threaten to the champagne product. The website will present each language and each currency adapted from each country to help and guide customers to make their choices but also to get this shopping experience easier. A website creation imply many positive characteristic for a company such as better responsiveness or an improvement of the customer loyalty. A real strategy have to be created since the beginning to target and adapt product to target market. Advisers, E-business survey or web designer are very helpful to understand and improve the website.
Table of Contents
Introduction
Authorisation and purpose of the report
This assessment have been written to suit for the second assessment of the course IBS 321 studied at the university of the sunshine coast. A product or service has been chosen by every student to be described and analysed as an E-commerce proposal.
Hindrances
Many hindrances have been encountered during the production of this report. At first research on this product especially the market analysis. Then about keeping the specific luxe and quality image of the champagne for the strategy part.
Scope of the report
This report describes what is the champagne product then analyse in three different country the market and the strategy to apply according to each different market. This report is also about all implication result by launching a website and what strategy to adopt by the company.
Definition of Champagne product
Champagne is a French sparkling wine that can
Champagne is one of the most famous French product in the world, all characteristic carried by this product create a very special reputation for it. This reputation is an important asset on foreign market. In this report a website is created in order to sell champagne in three national target market: China, Japan and Australia. Each market have predisposition to this product and show strength, weakness, opportunities but also threaten to the champagne product. The website will present each language and each currency adapted from each country to help and guide customers to make their choices but also to get this shopping experience easier. A website creation imply many positive characteristic for a company such as better responsiveness or an improvement of the customer loyalty. A real strategy have to be created since the beginning to target and adapt product to target market. Advisers, E-business survey or web designer are very helpful to understand and improve the website.
Table of Contents
Introduction
Authorisation and purpose of the report
This assessment have been written to suit for the second assessment of the course IBS 321 studied at the university of the sunshine coast. A product or service has been chosen by every student to be described and analysed as an E-commerce proposal.
Hindrances
Many hindrances have been encountered during the production of this report. At first research on this product especially the market analysis. Then about keeping the specific luxe and quality image of the champagne for the strategy part.
Scope of the report
This report describes what is the champagne product then analyse in three different country the market and the strategy to apply according to each different market. This report is also about all implication result by launching a website and what strategy to adopt by the company.
Definition of Champagne product
Champagne is a French sparkling wine that can