Change Management Book Review
BOOK REVIEW
OF
THE CHANGE MONSTER
THE HUMAN FORCES THAT FUEL
OR FOIL CORPORATE TRANSFORMATION
AND CHANGE
AUTHOR: JEANIE DANIEL DUCK
By: Rhonda Johnson
MANAGEMENT 4426/G
Spring 2007
EXECUTIVE SUMMARY:
Jeanie Duck, author of The Change Monster proposes a plan, which she calls the Change Curve, to deal with the emotional dynamics humans face when confronted with a major change. The Change Curve was developed by Ms. Duck after years of experiences dealing with change in her personal life and in her career as a consultant. The Change Curve is a map used to help pinpoint where you are in a change initiative, where you need to go and how you should proceed to get there. There are five phases of the Change Curve: Stagnation, Preparation, Implementation, Determination, and Fruition. By developing an understanding of each of these phases, managers and leaders are better equipped to deal with the emotions and resistance people feel when confronted with the fact that they are facing a major change.
The author uses examples and stories about fictitious and real companies going through a major change or transformation to describe the right way and the wrong way to approach the Change Curve and manipulate your organization along the path. Emphasis in the book is placed on the importance of correctly dealing with the human factors in that the success or failure of the change depends on how well managers deal with the social and emotional dynamics involved in change. INTRODUCTION:
The author, Jeanie Duck, introduces the concept of the Change Monster as the term used to describe all of the human issues that are involved in making major changes both personally and professionally. Based on her personal and professional experiences, she proposes that the emotional experience of going through change is similar for individuals and also for all kinds of organizations. Further, in order to be effective, she suggests that leaders
OF
THE CHANGE MONSTER
THE HUMAN FORCES THAT FUEL
OR FOIL CORPORATE TRANSFORMATION
AND CHANGE
AUTHOR: JEANIE DANIEL DUCK
By: Rhonda Johnson
MANAGEMENT 4426/G
Spring 2007
EXECUTIVE SUMMARY:
Jeanie Duck, author of The Change Monster proposes a plan, which she calls the Change Curve, to deal with the emotional dynamics humans face when confronted with a major change. The Change Curve was developed by Ms. Duck after years of experiences dealing with change in her personal life and in her career as a consultant. The Change Curve is a map used to help pinpoint where you are in a change initiative, where you need to go and how you should proceed to get there. There are five phases of the Change Curve: Stagnation, Preparation, Implementation, Determination, and Fruition. By developing an understanding of each of these phases, managers and leaders are better equipped to deal with the emotions and resistance people feel when confronted with the fact that they are facing a major change.
The author uses examples and stories about fictitious and real companies going through a major change or transformation to describe the right way and the wrong way to approach the Change Curve and manipulate your organization along the path. Emphasis in the book is placed on the importance of correctly dealing with the human factors in that the success or failure of the change depends on how well managers deal with the social and emotional dynamics involved in change. INTRODUCTION:
The author, Jeanie Duck, introduces the concept of the Change Monster as the term used to describe all of the human issues that are involved in making major changes both personally and professionally. Based on her personal and professional experiences, she proposes that the emotional experience of going through change is similar for individuals and also for all kinds of organizations. Further, in order to be effective, she suggests that leaders