MBA 520
Mia Johnson
University of Phoenix
August 25, 2008
For many organizations, change is necessary in order to grow and succeed. Change forces the organization to review strengths and weaknesses that may have an impact on the organization during the changes that may occur. For this reason, having a change model and an effective leader are crucial to having a smooth transition when making changes. CrysTel, a telecommunications company with high employee strength, is planning to implement a range of emerging telecommunications technologies in a bid to increase the product offerings in the market. At CrysTel, change is likely to occur and the company has to make sure that the right steps are taken in preparing for the change. This paper will discuss the strengths and weaknesses CrysTel has that may impact the changes that the organization plans to make. The paper will also discuss the importance of effective change management and leadership.
“Managers and organization decision makers know, perhaps better than anyone, that we 're living in a world of change. It 's been said many times the only constant is change, and there 's evidence that the pace of change continues to accelerate,” (International Journal of Business Research, 2007). Before CrysTel can implement any changes, CrysTel must analyze each department that helps the company run. One reason this is important is to get a sense of how each department is ran and how effective that is. For CrysTel, the departments that needed the most attention were the Marketing and Sales and Delivery departments. The Marketing department lacked communication and teamwork while the Sales and Delivery department had issues resolving conflict. Both departments could keep CrysTel from succeeding in the changes made and have a lasting impact as well on the organization as a whole. The leaders of the organization had to discover why these two departments are struggling and what needs to
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