As CEO and founder of Spectrum Sunglass Company, I want to bring a change in the company that can make the company and its products more environmentally sustainable. To do that, I need to convince 20 managers at Spectrum to adopt my initiative in 96 weeks. And I used 85 weeks to reach that goal. Here’s what I did.
At the beginning, I want to let them be aware of this initiative as soon as possible, so my first 3 choices are to issue e-mail notice, walk the talk and hold town hall meetings,and I thought that would be a good way to start. But result is not good at all, no one seems to be affected, at that moment I noticed how difficult it is to bring a change into the company, no one wants to move from their confortable position, and they would pay no attention to what I said, I need put more devotion into it. After wasting 5 weeks, I start to conduct private interviews with 4 top managers to let them know this change project and to see what their opinions, the first conduct makes 6 people enter the awareness stage, and I got 4 different opinions. Then I spend week 6 to get consultant’s support and makes one person into the interest stage, because sometimes outside experts can gain the attention of organizational member better than internal authorities can. At week 8, I privately confronted the resister Andrew Chen who is the general counsel of the company, trying to persuade him since he plays such an important role in the company, but I failed, I think it is because I still have nothing to show him that I’m right, maybe after a short-term win of this change he may change his mind. At week 9, I conducted private interviews and got 5 people enter the awareness stage and 1 person enters the interest stage. And at week 10, I told a “success” story to 3 people, because I think the example of other companies that benefit from sustainability would make them interest in this project, and it turned out to make 1 person enter the interest