Channel No.5
SWOT
There are many different factors will influence the business growing or when they develop a new product. To achieve the more effective performance of business, the marketer has to analysis each aspect from inside and outside of market which will have the direct or indirect power on the business and their product. Therefore, to use SWOT analysis can help marketers to find and increase the strength of business, minimize the weakness of a business, and identify the opportunities ,the treats from the outside of business. (Elliott, Rundle-Thiele & Waller 2010). The following essay will analyze the SWOT of CHANEL No5.
Strength of CHANEL No.5
Strength is the advantage of a business that can bring more benefits to it and can also help it access the objectives. There are many strength of the very popular perfume "Chanel No. 5". The most obvious strengths of Chanel No. 5 is about the history of this product, that is, the Chanel No. 5 has given customer the image of classic and legend. And this kind of special impression of Chanel No.5 to the customer has become the very special character of this perfume which has the powerful attractiveness on customer. In additional, this kind of feature can make Chanel No. 5 always be popularly if the Chanel Company has a good promotion strategy based on it. The second strength of Chanel No .5 is because of the amazing design and Hollywood endorsements (marketingmagazine.co.uk, 2012). Andy Knowles, chairman from JKR Company state that the great design is one of the reasons that Chanel No. 5 can still so successful in the current market (marketingmagazine.co.uk, 2012). The Hollywood endorsements of Chanel is because the Chanel No. 5 has some very famous followers such as Marilyn Monroe and Nicole Kidman, since they are the icon of successful and beautiful women, so this kind of famous star can be the best advertising of the fragrance. Furthermore, Chanel No. 5 has been selling to the different county form
There are many different factors will influence the business growing or when they develop a new product. To achieve the more effective performance of business, the marketer has to analysis each aspect from inside and outside of market which will have the direct or indirect power on the business and their product. Therefore, to use SWOT analysis can help marketers to find and increase the strength of business, minimize the weakness of a business, and identify the opportunities ,the treats from the outside of business. (Elliott, Rundle-Thiele & Waller 2010). The following essay will analyze the SWOT of CHANEL No5.
Strength of CHANEL No.5
Strength is the advantage of a business that can bring more benefits to it and can also help it access the objectives. There are many strength of the very popular perfume "Chanel No. 5". The most obvious strengths of Chanel No. 5 is about the history of this product, that is, the Chanel No. 5 has given customer the image of classic and legend. And this kind of special impression of Chanel No.5 to the customer has become the very special character of this perfume which has the powerful attractiveness on customer. In additional, this kind of feature can make Chanel No. 5 always be popularly if the Chanel Company has a good promotion strategy based on it. The second strength of Chanel No .5 is because of the amazing design and Hollywood endorsements (marketingmagazine.co.uk, 2012). Andy Knowles, chairman from JKR Company state that the great design is one of the reasons that Chanel No. 5 can still so successful in the current market (marketingmagazine.co.uk, 2012). The Hollywood endorsements of Chanel is because the Chanel No. 5 has some very famous followers such as Marilyn Monroe and Nicole Kidman, since they are the icon of successful and beautiful women, so this kind of famous star can be the best advertising of the fragrance. Furthermore, Chanel No. 5 has been selling to the different county form